Tag Archives: promotional products

The 5 factors that make promotional items awesome

So you are stuck with ideas for promotional items? When it comes to choosing the right branded promotional items to give to clients it can sometimes become problematic, especially if you have never had to make such a decision before. Taking some time to think about the promotional gift you want to give to your loyal clients can make a difference between a successful campaign and an unsuccessful one. Promotional items are always going to be a great option for those who want to make an impact on their business. But some promotional gifts are able to make more of a meaningful impression than others because they have a few meaningful factors that make them stand out. Memorable gifts are usually going to be those that are kept for a long time. The longer a gift is kept the longer it has an influence. So having some background information about what makes a promotional item great can benefit your company.

It costs money to give promotional items, so make sure that you consider how these factors are going to have an impact on your marketing before you buy gifts
It costs money to give promotional items, so make sure that you consider how these factors are going to have an impact on your marketing before you buy gifts

Without further ado, here are the 5 factors that make certain promotional items awesome!

  1. They are absolutely unique

Anything that is designed to be memorable is going to be unique. Like most things in life, it has to be different in order to stand out. The more unique the gift is the more effective the branding is going to be. If you want your promotional item to stand out among the hundreds of other promotional gifts that a person might receive, then you have to make sure that the promotional item is unique. Now is the perfect time to think out of the box and be creative.

  1. Make sure to place your branding

If you don’t have branded corporate gifts then you have certainly wasted your time and your money. The one thing that is going to link the gift to your company after you have given it is the branding that you have placed on it. Each time a person sees your branding they are going to remember who you are and this might encourage them to support you.

Even if you are giving something as simple as a post-it note, make sure your branding is on it
Even if you are giving something as simple as a post it note, make sure your branding is on it
  1. Don’t give a cheap looking gift

You want your customers to want to proudly use the gift. Why? Because when people are proud to use the product no matter where they are, more people are going to be seeing the product and the branding. If your product looks tacky or cheaply made, then those who receive it are unlikely to use it outside of the comforts of their homes. Tacky or cheap gifts are not likely to be creative so you are going to have to be unique to make that impact.

  1. Pick something that is going to be long lasting

Research has proven that those gifts that last long are more successful than those gifts that last a few weeks and are then thrown away. Perishable gifts are a great choice when you want to make an instant impact, but should you want to make a lasting impression, give a long lasting gift.

  1. Give an interactive gift

Imagine a corporate gift that you can build yourself. Sometimes, when those who receive a gift have to assemble it themselves or have to do something to it, such as opening and drinking that wine, the gift can make a bigger impact.

And there you have it! These 5 factors should be kept in mind the next time you are thinking about giving promotional items. At GiftWrap, we have a number of promotional items that you can use to give your company a promotional advantage.

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Promotional Products and the History Thereof

Being in the industry of Promotional Products means that we are constantly surrounded by all kinds of promotional products with different shapes and sizes; whether we are using them, selling them or even just talking about them, we love promotional products and what they represent, but not everyone knows the facts about their history or when and where they originated…

Promotional Products have been around for centuries and they are integral to countless companies worldwide. Let us give you a brief insight to when and why the first promotional product was produced:

If you could guess what the first promotional product was, you would probably choose a pen, but you would be wrong; it was not a pen, nor was it a key ring or a cap, it was a commemorative button. Yes, a button! President George Washington was solely responsible for the production of the first promotional product when the newly reformed United States of America elected him to be President in 1789. They produced countless commemorative buttons to celebrate this historic occasion.

George Washington played a role in the history of promotional products.
George Washington played a role in the history of promotional products.

The promotional product craze did not start until about a century later in 1886 when a newspaper man in Ohio had the brainwave of using his printers to print advertising messages for a local shoe store onto bags. He told the shoe store owner that if they placed every purchase of shoes in these bags and if the bags are reused – to carry school books for instance – the shoe store would be advertised wherever the bags go, making them instantaneous promotional products.

This idea became so popular that promotional product companies popped up everywhere and in 1904, twelve representatives of these companies began the Promotional Product Association International trade association and it still exists today. This is essentially how the promotional product industry started up, but it took half a century for corporate marketing to start using promotional products in Britain, which practically jumpstarted the industry in the late 1950’s.

Vintage promotional products
Vintage promotional products

That is only the industry as we know it today; there’s evidence of certain forms of promotional symbols or brands that existed long before 1789… The Babylonian Kings stamped the bricks they used in their buildings with symbols and brands around 300BC as a way to show who constructed them.

The Roman Emperor, Constantine the Great, also stamped jewelry and coins with Christian symbols which promoted the new, united, Christian State in 312AD. The Romans had to use some forms of promotional items to ensure that the message of the new faith, reverting away from paganism, would spread through the masses.

Jumping forward again, the use of business cards dates back to the 1600’s and even bookmarks with advertisements were given away in the 1800’s. Then there was also a beer brewery in the mid-1900’s who supplied his travelling salesmen with pocket knives and corkscrews which he had branded to promote his beer among tavern owners. This was evidently effective as this exact same brewery, Anheuser-Busch, is now a global producer of leading brands like Beck’s and Budweiser.

Now that you know a little bit more about the history of promotional products, do you see why they are integral to the promotion of companies worldwide? They have been around for so many centuries and you can be sure that they will only become more popular in the centuries to come.

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The importance of promotional items for any business

If you have found your way to our website then you have probably already heard about the importance of promotional items in your business. Promotional items hold a lot of power and when you are looking to build your brand or to enhance it more than just a little bit. Big businesses, small businesses, medium businesses, even start-ups! Every business can harness the power of using promotional items and this is why every business should.

Promotional items are important for all companies.
Promotional items are important for all companies.

We live in a world where there is an overabundance of choice. In the shops you are likely to see numerous brands of coffee, countless cereals and when you are driving on the road you are going to pass countless car brands. There is no longer just one shop selling just one product and within your industry, you are likely to be facing many competitors who are selling the same things to the same market. Standing apart from the rest and standing out in a way that captures interest and attention is the only way that you are going to survive.

Promotional items allow you to be different, they allow you to be unique in a world where everyone and every business is the same. Promotional items are used by those who have a clever approach to business and who are serious about making their company become a stand out success. The success of a company using promotional items is quite astounding as research a few years back showed. Researchers have shown that 52% of people who receive a promotional product will think positively about the company and of those who receive a promotional product 50% use the product on a daily basis.

Don't underestimate the power of a well thought out promotional gift.
Don’t underestimate the power of a well thought out promotional gift.

What do these statistics tell us?

Promotional products that are seen often or used often are going to become a constant reminder about the company which has given the promotional item. The more a person is reminded of a product and a company, the more likely they are to buy the item from the company. There are few marketing strategies that can claim to have as much swaying power as a promotional item.

With an increase of brand recognition, a small budget required to purchase the promotional items en mass and the gifts being helpful to the person receiving them, promotional items are definitely the way to go. A branded promotional item is going to become the best business card you will ever own.

Now is the time to introduce corporate gifts to your marketing

It is always a good time to add promotional gifts to your marketing strategy, and when you are suddenly facing more competition than before, adding promotional gifts can only make your company unique. One bit of advice before you go out and buy promotional products is to think about how the item is going to be relevant to your business. An item that is relevant is going to make a bigger impact.

After reading this, I hope you are considering how to bring in promotional gifts. They are affordable and with so many options you can really be creative. Dare to stand out in your industry, and claim your place among your market.

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