Category Archives: Corporate Gifts

Corporate Gifts can be a game changer for any business. Why not let Giftwrap assist you with our expert professional services ?

Buy Personalised corporate gifts to up your marketing game

Buy personalised corporate gifts to up your marketing game

This winter you should consider treating your clients to a selection of memorable corporate gifts, the kind that will make their lives easier while making your company truly unforgettable. Promotional gifts are not the only way that you can make a big impact on your audience, but they are an important part of the marketing plan of any company. With promotional itmes, you will be able to bring in new supporters for your company and help to generate a new client base. Giving away a gift can be one of the best ways to help your company grow, even without making a massive dent in your marketing budget.

The key to the success of your gift marketing lies with the planning that you need to do. With the right plan, you will certainly be able to do magic!

When choosing any corporate gifts, you will need to consider a few very important facts:

  1. Is the gift useful?
  2. Is the gift unique?
  3. How much is it going to cost?

Once you have answered these three important questions you will be able to figure out just how successful your project is going to be. Boring gifts can be the death of an otherwise good campaign, so when you are doing your planning, a lot of thought is needed.

Marketing a company using corporate gifts is a technique that has been around for many years and will continue to outperform just about any other physical marketing technique available. Promotional gifts now make up a multi-million dollar industry and they have become a part of a strategy that is as successful in South Africa as it is in other countries.

Promotional giveaways can become the most important marketing tool you use

And this is because promotional giveaways are wonderfully memorable and they have the staying power needed for the company to remain in the minds of those receiving the product. Research has proven that a promotional gift is more effective when it is kept for a long period of time. This is where the usability of the product becomes so important. If those receiving a promotional gift find that the gift has no purpose, they are more than likely to get rid of it.

What turns a gift into a corporate gift is the branding. This is the most important aspect of this kind of marketing and when it is done properly, you are guaranteed a gift that is going to have staying power. The branding that is place onto a gift is usually fairly simple, with the company’s logo, perhaps a slogan as well as its contact details included on the corporate gift. Each time a person uses the gift, they will see the branding and be reminded of your company.

Promotional giveaways are not just a reminder about your company, they are also a great tool for engaging with your potential audience. Using a promotional product as a conversation starter can help to give you the platform to answer people’s questions and start building up their trust in your company.

3 methods to use when giving the corporate gift

When you decide to give away products, you need to make sure that you are doing everything possible to get the most out of each gift given. This goes beyond the basic planning that you would need to do, such as buying gifts at the best prices. There are a few methods that anyone can use to improve the impact of their promo items and this impact will go a long way towards being the secret to your success.

Not every company has a massive budget to spend on corporate products, but that doesn’t mean you can’t use this strategy. Basically, the more simple your gift is, the more effective it is likely to be. People will appreciate even the smallest gesture but you should not start out by giving a promo item which has been used by every other company. When you are looking to grab attention, unique but affordable products are a good start. Once your campaign is off the ground you can slip back into the more comfortable habit of giving your everyday gift.

To get your marketing going, and to really stand out, try these 3 techniques:


  1. Be authentic and give from your own stock

If your company is all about selling products, the biggest impact gift lies on your shelves. Giving from your own stock will allow people to try out your products and get a feel for the quality you are offering. When you let your products speak on your behalf, you are very much likely to win over more than a few new customers. By giving your own stock, you are marketing in the most authentic way possible. This will help to build up a trust in your brand and your products.

But I hear you asking, “What if I don’t sell products but rather offer services?”

This doesn’t mean that you can’t be authentic with your customers, you will just need to be a little bit cleverer with your planning. For instance, if you are offering IT services, you won’t go amiss by giving away a useful flash drive with your company’s details branded on it.

  1. Always make extra sure that your gifts are useful

It can’t be stressed enough that your gifts must have a use. When gifts are useful, they have more staying power as they are less likely to be given or thrown away. While you can give a more affordable gift, you should never go the cheap route as that can severely compromise the quality of the product. If a promo item breaks just a few days after giving it away, you have wasted your time and your money, while you might have also compromised the success of your campaign.

Buy quality, useful products at affordable prices and you won’t regret your choices.

  1. Give gifts

When you are looking to make a short-term impact, you can give gifts of chocolate and biscuits, but when you are ready to make a long-term investment, you need to give away actual gifts. Edible, or drinkable, gifts will be used once and then they will more than likely be completely forgotten. The real power of promo items lies with giving away the gift that has staying power.

Corporate gifts and Clothing to giveaway in winter

Whenever the seasons change, you have a new opportunity to give gifts that will be useful, at that moment, for those receiving them. Giving away gifts that people might not have otherwise bought for themselves can also have a positive impact on your brand exposure. Winter is the season when there is a more than a usual number of options for corporate gift giving.

Here are a few useful gifts that you can give this winter:

  • Branded scarves and beanies
  • Hot chocolate or coffee hampers
  • Hot water bottles
  • Aluminium water bottles (to keep coffee and tea warm)
  • Biscuits and chocolates

If you haven’t added promo gifts to your marketing campaign just yet, now is the perfect time to get started. While in winter you can focus on giving away those gifts that will keep people warm, you can really give away just about any gift in winter. For instance, a USB drive or a battery charger is going to be a welcome gift all through the year. When you are planning your campaign, you need to make sure that you are choosing the right gifts as your clients are unlikely to use a scarf in the middle of summer!

Choose GiftWrap

Now that you know the power of the corporate gift, you need to work with the company that has years of experience and a seemingly endless variety of promotional products. GiftWrap is South Africa’s preferred promotional products supplier and manufacturer and if you can think it up, you can probably find it in their product range. Here you will find everything you could need to successfully market your company using promotional products.

Perfect your promo gift marketing campaign by getting in touch with GiftWrap. With our products and your imagination, you can reach an audience in ways you might not have considered before.

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Corporate gifts – How to Choose the Correct Supplier

Corporate gifts to promote your company

Choosing to include corporate gifts in your marketing strategy is the very best way to let your clients know that you appreciate their support. It is also a great way to encourage new customers to support your business. Now that you can boost your brand with promotional giveaways, why are you waiting to start benefitting?

When a company is giving away gifts, it is not a random decision that they have simply thought up on the spot. Instead, it is something that they have given plenty of thought to and that they have created a realistic strategy for. Corporate gifts are a part of a multi-million rand industry, an industry that has its roots in the United States of America, and has never stopped growing.

Unlike other marketing techniques that might fade away, the giving of corporate gifts is one form of marketing that has continued to be a viable and useful form of marketing and continues to reach thousands of people.

But what are corporate gifts and why are promotional giveaways so important?

In a nutshell, corporate gifts (or promo items), are gifts that are given to clients and potential clients at expos, in the mail, directly while shopping or to those passing the shop. What differentiates promo items from your ordinary gift is that corporate gifts are usually branded with the company’s details and they are usually given with the purpose of attracting business and/or continued support from clients.

Regardless of how small a gift is, a gift that is branded the right way can become a very powerful reminder to support a company. No amount of advertising can work half as well as having corporate gifts, especially if you have made sure that your promo items serve a purpose beyond advertising. The power lies with how often a person will use the gift that you have given as well as how long they will own the gift. A corporate gift with staying power can work like magic with the right marketing strategy in place.

Every company should have a workable marketing strategy in place and when combining their existing efforts with the right promotional products, the chances of seeing their profits increasing over time is almost a guarantee. Promotional giveaways are not just great for those who receive them, they are also great for being conversation starters. The more talk that your promo item can generate, the more interest your company is likely to receive from the public. This is exactly what you should aim to achieve when you have promotional products.

Attracting attention to your business and serving as a very effective reminder about your company are the two biggest reasons why you should be considering the corporate gift. But there is more power in a promotional gift that just that.

Branded items receive the most attention!

And why shouldn’t they? When an item has been branded you are likely to draw attention and if the branding is done just right, a corporate gift can become truly memorable. The right branding is all about making sure that the gift that you give makes that immense impact, an impact that will become even more outstanding when the gift that is given is interesting. Since branding is what makes the gift a promotional one, here is why you need to make sure that you get it done right the first time:

  • You can build up your reputation with the right item

The thoughtfulness and generosity associated with giving any gift are what is going to instantly have people thinking about your company a little differently. You want people to know that yours is a generous and reliable company and this is a message that you can convey when you give corporate gifts. If you are looking to build up a good reputation with your clients and if you are looking to gain more popularity among your potential clients, you need to start with good branding. Many businesses have seen great success when they have used promotional items to market their brand and advertise what they have to provide. You want your company to become the trusted and preferred provider, and you can start that by making sure that your promotional items are building your reputation.

  • You become memorable

It is so easy to become lost in the jumble of companies doing similar work to yours. If you want to become memorable to your client and to your potential clients, you need to become unforgettable. Branded items have the immense power to do just that. A great promo gift is going to become a permanent reminder of the work that you do for as long as the item is kept. With the details of your company branded on your gifts, you will be memorable.

  • You get the competitive advantage

As a company owner, having the competitive advantage over other companies is exceptionally important in making sure that you are able to take the lead in your industry and reap the rewards of big profits. A branded gift can become your biggest ally in the efforts you are putting into your marketing. Branded corporate gifts are guaranteed to make you stand out from all of your competitors in the most positive way because you are making a big, positive impact when you are giving gifts that people can savour and appreciate.

  • You will open up the right kind of communication channels

Communicating with your clients is the most important part of having a company. When you make sure that you are starting out the communication process on a positive note, you are setting your company up for great success. Once you have given a gift, you are already opening the lines of communication which can set up the future success of your company.

  • You are bringing attention to your products

If you are looking for a way to instantly bring attention to your products, you can always give away a product. When you choose to give away promo items, you are instantly doing a great deal to place your company firmly into the spotlight. When giving such a product, be sure that it relates to your company. When you give products related to your company, you are improving the impact of your promo gift giving.

How to go about choosing the right gift for your marketing campaign

Plenty of thought is needed when you are selecting the right promotional gifts. If you don’t do your planning properly, you are likely to end up with a campaign that will not work well for you. Here are the things that you need to consider before you buy the gifts that will become promotional giveaways:

  1. Create your budget first

Before you start buying, you need to create a budget that is going to work in your favour. If you haven’t created a budget then you might find that you are wasting money instead of making money. The general idea is that you should buy your promotional items in bulk. Promotional products can be very expensive when you haven’t made the right decisions, so planning ahead and sticking to your budget is the best way to make sure that your campaign is off to a successful start.

  1. Make sure every gift has a purpose

When selecting your corporate gifts, you need to consider what purpose your gifts are going to serve. Will they provide a solution to a problem that your audience is facing or will the gift simply become another useless item that will be placed to one side once it has lost its appeal? You are guaranteed to be able to make a proper impact with your gift when you know that the gift will serve a helpful purpose. The more useful the gift is, the more often it will be used, and so the more often your branding will be seen.

  1. Don’t shy away from talking

Handing over a gift is the best conversation starter that you have available to you. Communication is very important when you are looking to improve your business and grow your client base. If you are looking to open that communication channel you will need to take the time to hand out your branded gifts to your audience and talk to them. People remember first impressions, so make sure that yours is a great one.

About our company

With many years of experience, our team at GiftWrap has built a company that is able to provide any and every promotional gift you could possibly imagine. And we know that our branded gifts work because we have seen many of the companies that support us, grow through the use of great, well thought out corporate gift marketing. Any product you can think of giving is likely to be in our supply of corporate gifts for sale. Our team can also give you the very best advice for how you should go about buying and branding your corporate gifts.

A massive selection of over 10 000 promotional items means that you have so many choices to go through. Each of our gifts is bought in bulk and they are affordable for every company either starting their first campaign as well as those who have been giving away gifts for years. Contact us today to find out more about how you can improve your marketing and give your company the exposure that will keep the customers coming.

Get in touch with the team at GiftWrap and we will help you get in touch with your audience.



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Your customers won’t stop talking about these promotional gifts

The ultimate goal of any company that invests part of its budget in promotional gifts is to buy those gifts that their customers are not going to stop talking about and that they are not going to throw away. The longer your customers keep your gift, the more of an impact your gift is going to have. We have done a bit of research to determine exactly which gifts will get people talking the most, and here is the list that you should consider when you are buying promotional gifts.

  1. A stress ball

Who doesn’t have stress these days? The stress ball is one of the most popular gifts to give and they are so easily customised to suit your business. Does your company have a mascot or other type of character attached to the logo? You can easily have the face printed on a stress ball, or you can take it in another direction by having a villainous figure placed on the ball, a proper bad guy to take their stress out on. Not matter what you choose to feature on your stress ball, make sure that it is memorable as that is the best way to get people talking.

Stress balls can be customised, making them extra memorable
Stress balls can be customised, making them extra memorable
  1. Games or toys

Even adults enjoy games and toys, so you won’t be going wrong by giving them such a promotional gift. If you want to really wow your market then you can unleash your creativity and create a game that is unique to your company. Customised games, perhaps even with their own rules and characters, are going to be spoken about by your customers. If you are able to make that extra step and unleash your creativity, then you are sure to cement your company in the memory of your clients.

  1. Shopping bags

No matter how many of these bags a person has, it never really feels like enough. How often do you finish your shopping, head to the till and then get agitated with yourself because you have forgotten your shopping bags in the boot of your car? Shopping bags make fantastic corporate gifts; they are easily customised and will always come in useful. These bags can also have custom images printed on them and they are available in different colours. And one of their biggest attributes is that they are cheap and can be bought in bulk, so your company will not be breaking the bank with these promotional gifts.

  1. Multifunctional gifts

A keying that doubles as a flash light? Perhaps a Swiss Army Knife? Multifunctional gifts are among the best gifts to give and they are sure to spark an interest in your clients and therefore keeping the dialogue going, long after you have given the gift.

You would be amazed how many people love this kind of promotional gift
You would be amazed how many people love this kind of promotional gift
  1. T-Shirts

The personalised T-Shirt is certainly up among the most popular gifts that you can give. Depending on what you print on the shirt, your customers are going to love having a custom T-Shirt and because they will love the shirt, they will wear it for as long as they have it. Interesting clothing is also a great conversation starter.

GiftWrap continues to stock a wide variety of promotional gifts, and with the option of customising the gifts made available, you are sure to give those gifts that will make the biggest impact.

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The best promotional gifts for Mother’s Day

On Sunday, we will commemorate and celebrate mothers everywhere and one of the most popular ways that we will do this is by giving those promotional gifts that mothers everywhere can really appreciate.

Mother's Day is on Sunday and it is time to get your promotional gifts ready
Mother’s Day is on Sunday and it is time to get your promotional gifts ready

But Mother’s Day is not just a day for children to give their moms that something special.  Everyone should be appreciating moms, they do some of the hardest work around while also trying hard to compete in the very competitive corporate world. They are doing a tough job and they are doing it exceptionally well. So they deserve to not only be recognised and celebrated by their children, the rest of the world also needs to respect those who are raising the youth.

Businesses should consider using this time of the year to give away a few special, and useful, promotional gifts, to make moms life easier. Giving that special gift can truly make her day complete, let’s face it life is not easy at the moment for anyone and giving a little something will not only go a long way for your business but it is also going to put a smile on her face.  You can find a whole range of incredibly useful and interesting gifts from GiftWrap. Let us guide you to some of the best gifts to give mothers this Mother’s Day.

  1. An organiser or diary

You cannot go wrong with a personal organiser as a corporate gift
You cannot go wrong with a personal organiser as a corporate gift

Every busy mom is going to need an organiser to keep track of all of those things that she is going to need to do in a day. An organiser is also going to help her to keep track of her children’s extramural activities while being a helpful place in which to put her shopping lists and to make notes. The organiser, when it is small and compact, can easily be kept in a handbag and whipped out when needed. Consider giving an organiser as a promotional item and also consider personalising it with an engraving.

  1. A manicure set

Compact, neat and more useful than you would think, giving a manicure set as a promotional item is going to be appreciated. Manicure sets fit into handbags so easily and they are ideal for many things from broken nails to cutting off that exceptionally annoying piece of string. Manicure sets are available in different colours and they are very affordable. A helpful hint for you would be to give these promotional gifts if you are in some way related to the beauty industry. This will help you to make a bigger impact, especially if you place your logo and other details onto it.

  1. Chocolate

Chocolate is a classic gift
Chocolate is a classic gift

It is a timeless gift that is suitable for almost any occasion. So why not give away some delicious chocolates on Mother’s Day? These gifts are convenient as they can simply be given to each customer that walks into your shop. Prepare for this Mother’s Day by buying and personalising chocolates for those customers who will be coming by on the day.

Mother’s Day is a great day to be promoting your company, so be sure to have promotional gifts to give away this Sunday.

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Promotional gifts for the desk

Promotional gifts are suitable for all sorts of occasions but have you considered the power of a promotional item for an office desk.

Sitting idly at their desks, wading through another work day, employees of any company could do with a little bit of distraction to keep their minds occupied. No one can be 100% focused throughout the day, and sometimes when a person’s mind wanders it is actually a great way for them to get back some of that productive energy that is bound to slump during the day. When that tiredness hits and their minds wander a bit, their eyes might be roving around their desks. They look at their desk plant, their pens and notebooks, their desk clocks, and all the while they are taking in the details of each item. Now imagine it was your branding on each one of those items on their desks.

Promotional gifts for the desk should be included in your marketing plans
Promotional gifts for the desk should be included in your marketing plans

Promotional gifts for the desk are a fantastic, constant reminder about your company and what it is that you do. Each time the person looks up from their work and looks directly at the promotional item on their table, they will be looking at your branding and your details. This is a powerful marketing technique and if you haven’t been investing in it then you have certainly been missing out. One of the greatest things about promotional gifts for the desk is that they are so much cheaper than other gifts to give away and they have longer staying power. You are unlikely to be giving out huge, pricey desk gifts simply because the office desk is only so big and can only accommodate so much.

The ideal corporate gifts for a desk

  1. Desk pad

Each year, thousands of calendar desk pads are printed and distributed. For the next year these pads are going to be on the desk and each day the person working at the desk is going to look down and see the branding of the company which gave the gift. Desk pads can be personalised and they can also be bought and branded in bulk.

  1. A pen and paper holder

Having a pen and piece of paper within reach is always incredibly handy. Almost every person working at a desk job is going to appreciate this gift as pens and paper are never turned away. A pen and paper holder is the ideal promotional gift as they can be elegantly and discreetly branded, allowing them to suit every desk.

Many industries still rely on the pen and paper
Many industries still rely on the pen and paper
  1. A frame and clock

No one wants to think of themselves as clock watchers but sometimes, especially when the mind is wandering off, looking at the clock might become a habit. Having a photo frame included with the clock is only going to make the promotional gift even more special as the person can include a photo of their loved ones within the frame.

If you haven’t considered giving promotional gifts that are ideally suited to the desk then it is about time that you start including them in your marketing campaign. GiftWrap has all of these gifts and more, you can really make an impression with these gifts.

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Corporate gifts and packaging

It is always exciting to receive a gift especially when you are not sure what the gift is. Packaging is a great way to keep the mystery of the gift alive and to get the person receiving the gift to keep on guessing for a little while. One of the biggest rules when it comes to making corporate gifts incredibly effective for marketing is to make sure that they are memorable. Once you have mastered the art of ensuring that the gifts you give are effective, you will have hit the jackpot for corporate gift giving.

Depending on how you package your corporate gifts, you can improve your marketing
Depending on how you package your corporate gifts, you can improve your marketing

The wrapping and packing of promotional gifts are a time consuming and challenging business. Many times the company’s staff will be left with the task of wrapping up the promotional items and it is important to get the job right even if it is not exactly the most exciting thing to have to do. Those who are doing the wrapping can sometimes feel just a little bit overwhelmed when they see all of the options that can be used to do the wrapping. But it is the effort that goes into the wrapping of the gifts that makes the gift all the more special. When a person can see the effort that has gone in as well as see that those doing the wrapping have taken the time to wrap the gifts in such a way that the gifts are personalised, they are going to be blown away.

Make it personal

There will always be those loyal supporters who have continuously supported a company to the point that the company is more than a business partner and is instead a friend. These people deserve to receive a special corporate gift that is designed to be more personal than those gifts which are given in bulk to the other clients.

The same goes for when you are giving the gift to your employees. As the boss of a company you know each and every one of your employees and you know their tastes. You can take things one step further by making sure that you give them a gift that has been wrapped in such a way that it suits them completely. Not only are they going to appreciate receiving such a personally wrapped gift but they are going to be surprised that the gift is so perfectly suited to them.

We are the preferred supplier of corporate gifts from JSE listed Companies to Small Businesses.

Promotional items packed properly can make an impression
Promotional items packed properly can make an impression

Basically, the benefits of corporate gifts do not stop at the giving of an interesting gift. You can take the whole process much further by focusing on the wrapping of the gift. Combining the wrapping and the gift inside, you will find that your promotional gifts are going to do exactly what is promised. They are going to build up your brand and help you to make your company memorable. Promotional items are there to assist you in building your brand and building up the trust that people have in your company.

Finding that ideal promotional gift shouldn’t ever be a struggle. GiftWrap has that extensive variety of corporate gifts that you have been looking for. Contact us today.


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Promotional items you should know how to use before giving

Companies that spend part of their budgets on promotional items enjoy a lot of success. But what happens when you give a gift that you have no idea how to use? And what’s worse is, what if you give that gift and then the customer asks you how to use it but you don’t know how to? You don’t need that type of embarrassment in your life and the last thing you need is for your customers to think that you don’t know what you are talking about. The giving of the promotional gift has as much power as the gift itself. You want your gift to make the bigger impact and in order to do this, you need to educate yourself about your gifts before you start. Giving corporate gifts is an art, and you can start perfecting your art by knowing what you are giving.

Here are a 2 promotional gifts that you should learn to use before giving:

The Boomerang

Boomerangs are interesting promotional items
Boomerangs are interesting promotional items


They already look rather odd, but if you have watched enough movies you are likely to have seen the boomerang being used. It flies smoothly through the air, does a turn and flies all the way back to your hand. But that is not always the case. You have to know how to use it in order for it to work correctly. So…

Step 1: Focus on the wind direction

Step 2: Grip one side

Step 3: Release it with a spin to the side of the wind (not directly into the wind, throw it at a 45-degree angle). The spin is very important, think of it almost as throwing a rugby ball. It will turn midair on its own. Remember not to throw the boomerang aggressively, it is a calm but firm toss.

Step 4: Watch it cut through the air and prepare to catch it before it hits you.

With the boomerang, practice makes perfect. Give it a few tries before you attempt to show a customer and be sure there is wind. If you are able to accomplish the throw and catch, your clients will be impressed.

The Compass

Figure out how the compass works before you give it as a gift. Teaching your clients how to use compass might just impress them
Figure out how the compass works before you give it as a gift. Teaching your clients how to use compass might just impress them

It might seem as if it is very easy to use a compass successfully, you might still see people walking around completely confused with a  compass balancing on their outstretched palm, not exactly understanding what they are looking for or which direction they are going. Luckily we don’t depend on compasses as much anymore, but having the knowledge of how to use a compass is still pretty valuable. So…

Step 1: Hold the compass in the palm of your outstretched hand. It needs to be held flat so that the needle can turn.

Step 2: Orientate yourself by determining which direction you are facing. First, turn the degree dial until the arrow lines up with the magnetic arrow so that both are facing north. Once this is done, unless you are already facing north, you should be able to determine the direction you are facing.

Step 3: Work out your degrees by checking the degree marker. You can find this by looking at where the travel arrow is pointing. Once you have your bearings you will be able to use a map to navigate.

Those who are going to be receiving your promotional items will receive a lasting impression if you are able to show them how the gift actually works. At Gift Wrap, you can find a number of interesting promotional gifts all at affordable prices.

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You should be giving a gift basket as a corporate gift

The gift basket (or hamper) is the gift that keeps on giving. And when you are giving promotional items and promotional gifts in competition with other companies, you really want your gift to be the one that makes the biggest impression. There are many times that you are going  to be thinking about what you should be giving as a promotional gift, and if a gift basket has not yet come to mind, you had better read further to find out exactly what you can gain from giving gift baskets as promotional gifts.

Gift baskets can consist of a number of different but related items. They make great corporate gifts.
Gift baskets can consist of a number of different but related items. They make great corporate gifts.

What is so unique about gift baskets is that you can create your own theme for them and add specific items to your basket. Most gift baskets are inexpensive when compared to how much will be included in the basket. The corporate gift basket is a great promotional item for your most loyal clients and your hard working staff. While they can be given all year round, they are more commonly given during the holidays and for birthdays.

A few benefits of giving gift baskets as corporate gifts

  1. You can set yourself apart from all competition

When you are giving a gift basket you are setting yourself apart from all of your nearest competitors. Not many people are going to take the trouble to select a gift basket and arrange for it to be delivered. By giving gift baskets you are showing your clients that you really appreciate their support and that you are able to offer them something that is really different. Ask yourself this, how many companies do you know that are spending money on their clients? The answer is probably not that many, so know that a gift basket is going to provide you with an immensely memorable selling point.

Just one of the many promotional gift sets from Gift Wrap.
Just one of the many promotional gift sets from Gift Wrap.
  1. You can give your employees a boost in morale

A happy, motivated team of employees is most certainly a huge benefit for your business. One of the ways that you can boost their moral is by giving them a gift basket. Businesses should not only be focused on giving gifts to their customers, they should also be focused on giving gifts to their employee’s. Your employees work very hard for you, so giving them a gift to say thank you for their hard work, is one of the best ways to make an impression on your employees while at the same time give them a morale boost. Show your employees that you really appreciate the hard work that they do for you by giving them a gift basket.

Gift sets are the gifts that keep on giving
Gift sets are the gifts that keep on giving
  1. Keep your customers interested

You already know that a gift that has been branded is more likely to stay in the minds of your customers. Imagine the power that a gift basket full of promotional items can do! When you take the time to give a basket, you are guaranteed to be making a big impression.

Gift Wrap has a wide selection of all sorts of interesting gifts that you can use to make a meaningful impact. You can contact us today to find out more about the gifts that you can give as well as find out more about the gift baskets/hampers we have available.

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Why you should give pens as corporate gifts

There are a thousand thoughts lying within a man that he does not know till he takes up a pen to write.

– William Makepeace Thackeray

Pens make great corporate gifts
Pens make great corporate gifts

It might seem like the simplest gift to give and it is certainly one of the cheapest gifts to give, so it is no surprise that giving a pen as a corporate gift is as popular as ever. Even though the world has gone digital, the use of a pen is as important as ever. We still reach for a pen for many reasons and for most people working in an office setting, not having a pen on their desk is almost unthinkable. So if you are looking to give your brand a boost then you should consider having a look at giving branded pens as promotional gifts.

Everyone uses a pen, and since a corporate gift needs to be convenient, useful and long lasting, the pen kind of ticks all of the boxes. Depending on how often you use your pen, the pen can have quite a long lifespan. Since most people these days are using computers, the pen has a much longer lifespan and this means that your pen corporate gift is going to be much longer lasting than it would have been a couple of years ago.

Although the pen has been around for years it is still a popular corporate gift
Although the pen has been around for years it is still a popular corporate gift

Many people are going to see the branded pen gift. Office workers will usually leave a pen on their desks and all of those who walk past the desk are going to see the pen. If the design placed on the pen is really beautiful then it is going to be picked up and admired, spreading your brand even further. It is also important to make sure that your pen is well designed as it is unlikely that your pen is going to be the only corporate gift pen on the person’s desk. Make sure that the design on your pen is really eye catching and beautiful. This is part of what is going to make the gift so memorable.

The best gift is the one that keeps on giving and this means only giving corporate gifts that both have a use and can actually be used. How many times have you received a pen as a gift, or bought a pen, and found that it is not working or that it is blotchy? Giving an inferior gift can reflect badly on your business and on your brand. Buying the pen from the right company can help you to make sure that you receive a pen that is going to write smoothly and become something that the receiver cannot do without.

The right pen is a mighty tool, both in the office and in the home. Make sure that the pens that you give are great quality and well branded. If you are looking for pens that you can brand and that you can buy in bulk, then Gift Wrap can assist you. With our variety of all sorts of corporate gifts, you will be able to give the best pens to your clients amongst our collection.


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The 5 factors that make promotional items awesome

So you are stuck with ideas for promotional items? When it comes to choosing the right branded promotional items to give to clients it can sometimes become problematic, especially if you have never had to make such a decision before. Taking some time to think about the promotional gift you want to give to your loyal clients can make a difference between a successful campaign and an unsuccessful one. Promotional items are always going to be a great option for those who want to make an impact on their business. But some promotional gifts are able to make more of a meaningful impression than others because they have a few meaningful factors that make them stand out. Memorable gifts are usually going to be those that are kept for a long time. The longer a gift is kept the longer it has an influence. So having some background information about what makes a promotional item great can benefit your company.

It costs money to give promotional items, so make sure that you consider how these factors are going to have an impact on your marketing before you buy gifts
It costs money to give promotional items, so make sure that you consider how these factors are going to have an impact on your marketing before you buy gifts

Without further ado, here are the 5 factors that make certain promotional items awesome!

  1. They are absolutely unique

Anything that is designed to be memorable is going to be unique. Like most things in life, it has to be different in order to stand out. The more unique the gift is the more effective the branding is going to be. If you want your promotional item to stand out among the hundreds of other promotional gifts that a person might receive, then you have to make sure that the promotional item is unique. Now is the perfect time to think out of the box and be creative.

  1. Make sure to place your branding

If you don’t have branded corporate gifts then you have certainly wasted your time and your money. The one thing that is going to link the gift to your company after you have given it is the branding that you have placed on it. Each time a person sees your branding they are going to remember who you are and this might encourage them to support you.

Even if you are giving something as simple as a post-it note, make sure your branding is on it
Even if you are giving something as simple as a post it note, make sure your branding is on it
  1. Don’t give a cheap looking gift

You want your customers to want to proudly use the gift. Why? Because when people are proud to use the product no matter where they are, more people are going to be seeing the product and the branding. If your product looks tacky or cheaply made, then those who receive it are unlikely to use it outside of the comforts of their homes. Tacky or cheap gifts are not likely to be creative so you are going to have to be unique to make that impact.

  1. Pick something that is going to be long lasting

Research has proven that those gifts that last long are more successful than those gifts that last a few weeks and are then thrown away. Perishable gifts are a great choice when you want to make an instant impact, but should you want to make a lasting impression, give a long lasting gift.

  1. Give an interactive gift

Imagine a corporate gift that you can build yourself. Sometimes, when those who receive a gift have to assemble it themselves or have to do something to it, such as opening and drinking that wine, the gift can make a bigger impact.

And there you have it! These 5 factors should be kept in mind the next time you are thinking about giving promotional items. At GiftWrap, we have a number of promotional items that you can use to give your company a promotional advantage.

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