Buy personalised corporate gifts to up your marketing game
This winter you should consider treating your clients to a selection of memorable corporate gifts, the kind that will make their lives easier while making your company truly unforgettable. Promotional gifts are not the only way that you can make a big impact on your audience, but they are an important part of the marketing plan of any company. With promotional gifts, you will be able to bring in new supporters for your company and help to generate a new client base. Giving away a gift can be one of the best ways to help your company grow, even without making a massive dent in your marketing budget.
The key to the success of your gift marketing lies with the planning that you need to do. With the right plan, you will certainly be able to do magic!
When choosing any corporate gifts, you will need to consider a few very important facts:
- Is the gift useful?
- Is the gift unique?
- How much is it going to cost?
Once you have answered these three important questions you will be able to figure out just how successful your project is going to be. Boring gifts can be the death of an otherwise good campaign, so when you are doing your planning, a lot of thought is needed.
Marketing a company using corporate gifts is a technique that has been around for many years and will continue to outperform just about any other physical marketing technique available. Promotional gifts now make up a multi-million dollar industry and they have become a part of a strategy that is as successful in South Africa as it is in other countries.
Promotional giveaways can become the most important marketing tool you use
And this is because promotional giveaways are wonderfully memorable and they have the staying power needed for the company to remain in the minds of those receiving the product. Research has proven that a promotional gift is more effective when it is kept for a long period of time. This is where the usability of the product becomes so important. If those receiving a promotional gift find that the gift has no purpose, they are more than likely to get rid of it.
What turns a gift into a corporate gift is the branding. This is the most important aspect of this kind of marketing and when it is done properly, you are guaranteed a gift that is going to have staying power. The branding that is place onto a gift is usually fairly simple, with the company’s logo, perhaps a slogan as well as its contact details included on the corporate gift. Each time a person uses the gift, they will see the branding and be reminded of your company.
Promotional giveaways are not just a reminder about your company, they are also a great tool for engaging with your potential audience. Using a promotional product as a conversation starter can help to give you the platform to answer people’s questions and start building up their trust in your company.
3 methods to use when giving the corporate gift
When you decide to give away products, you need to make sure that you are doing everything possible to get the most out of each gift given. This goes beyond the basic planning that you would need to do, such as buying gifts at the best prices. There are a few methods that anyone can use to improve the impact of their promo items and this impact will go a long way towards being the secret to your success.
Not every company has a massive budget to spend on corporate products, but that doesn’t mean you can’t use this strategy. Basically, the more simple your gift is, the more effective it is likely to be. People will appreciate even the smallest gesture but you should not start out by giving a promo item which has been used by every other company. When you are looking to grab attention, unique but affordable products are a good start. Once your campaign is off the ground you can slip back into the more comfortable habit of giving your everyday gift.
To get your marketing going, and to really stand out, try these 3 techniques:
- Be authentic and give from your own stock
If your company is all about selling products, the biggest impact gift lies on your shelves. Giving from your own stock will allow people to try out your products and get a feel for the quality you are offering. When you let your products speak on your behalf, you are very much likely to win over more than a few new customers. By giving your own stock, you are marketing in the most authentic way possible. This will help to build up a trust in your brand and your products.
But I hear you asking, “What if I don’t sell products but rather offer services?”
This doesn’t mean that you can’t be authentic with your customers, you will just need to be a little bit cleverer with your planning. For instance, if you are offering IT services, you won’t go amiss by giving away a useful flash drive with your company’s details branded on it.
- Always make extra sure that your gifts are useful
It can’t be stressed enough that your gifts must have a use. When gifts are useful, they have more staying power as they are less likely to be given or thrown away. While you can give a more affordable gift, you should never go the cheap route as that can severely compromise the quality of the product. If a promo item breaks just a few days after giving it away, you have wasted your time and your money, while you might have also compromised the success of your campaign.
Buy quality, useful products at affordable prices and you won’t regret your choices.
- Give gifts
When you are looking to make a short-term impact, you can give gifts of chocolate and biscuits, but when you are ready to make a long-term investment, you need to give away actual gifts. Edible, or drinkable, gifts will be used once and then they will more than likely be completely forgotten. The real power of promo items lies with giving away the gift that has staying power.
Corporate gifts to giveaway in winter
Whenever the seasons change, you have a new opportunity to give gifts that will be useful, at that moment, for those receiving them. Giving away gifts that people might not have otherwise bought for themselves can also have a positive impact on your brand exposure. Winter is the season when there is a more than a usual number of options for corporate gift giving.
Here are a few useful gifts that you can give this winter:
- Branded scarves and beanies
- Hot chocolate or coffee hampers
- Hot water bottles
- Aluminium water bottles (to keep coffee and tea warm)
- Biscuits and chocolates
If you haven’t added promo gifts to your marketing campaign just yet, now is the perfect time to get started. While in winter you can focus on giving away those gifts that will keep people warm, you can really give away just about any gift in winter. For instance, a USB drive or a battery charger is going to be a welcome gift all through the year. When you are planning your campaign, you need to make sure that you are choosing the right gifts as your clients are unlikely to use a scarf in the middle of summer!
Now that you know the power of the corporate gift, you need to work with the company that has years of experience and a seemingly endless variety of promotional products. GiftWrap is South Africa’s preferred promotional products supplier and manufacturer and if you can think it up, you can probably find it in their product range. Here you will find everything you could need to successfully market your company using promotional products.