Are you a non-profit looking to give promotional gifts? Read this to make sure you do it right.

As the leader of a non-profit, or as a non-profit marketer or donor officer, you know that the community holds immense power when it comes to fundraising. Once you have the community on your side, your funding battle is almost won as the community can be the most stable donor you will ever have.

With this knowledge, you have probably tried all sorts of methods and techniques to win the community over to your side. But have you tried giving promotional gifts?

Charities can get a boost in their support when they use corporate gifts to reach out
Charities can get a boost in their support when they use corporate gifts to reach out

Promotional gifts can be so easily overlooked by a non-profit because unlike a business, a non-profit has to work with a very specific budget that often doesn’t make allowances for marketing. But if you are a non-profit that is able to set money aside for promotional gifts, you are going to be giving your organisation the opportunity to truly stand out from all other similar organisations looking for donations. But the success of a campaign that includes promotional items lies with the non-profit making a few wise decisions regarding the items that they choose.

Top tips for non-profits looking to use promotional items

Know who your audience is

Certain age groups like to receive certain gifts, for instance, the younger generation might prefer to receive something electronic rather than stationary. This is one thing to consider when you start your research into promotional gifts. You should also consider the income groups of those who you will be giving the promotional items to. You want your promotional items to bring in some funding so targeting children with your products might not yield the results you need. Once you understand your audience and what types of items they would like to receive, you can start looking around.

Keep the purpose of the item in mind

Promotional items are used to build a brand and to ultimately encourage people to support your non-profit in all sorts of ways. Promotional gifts can be given to donors, fellow non-profits and supporters, to say thank you and to build your brand. Promotional items can also be given during campaigns, outreaches and community meetings.

A simple gift given can increase the awareness of your charity
A simple gift given can increase the awareness of your charity

You don’t have to give away the same gift at every event so your promotional items can change from event to event and serve a different purpose at each event.

Keep your vision, your mission and your non-profits values in mind

At the foundation of every non-profit, you will find the vision, the mission and the values of the organisation. These factors usually form the reasons why the non-profit was founded in the first place. The promotional items that you give should be in line with your vision, mission and values as well as be in line with the values of your supporters. This will drive home and reinforce your organisations need for support and commitment to the work that it does.

Be creative with the items you choose to give

To truly stand out you need to be creative and not give the usual, more common gifts unless you absolutely have no choice. Instead of stickers, badges and t-shirts, think about giving out awareness bracelets. One of the nicest, and most useful gift to give is a USB bracelet.

Your non-profit can really take marketing to the next level when you decide to use promotional gifts. To save money but still make an impact on your marketing, you should look for affordable promotional gifts.

 

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A stuffed toy is the best promotional item ever! Here are 3 reasons why they are great

There is a lot of debate surrounding which promotional items are the best ones to give. Each company might have its own strategy surrounding the gifts that they give and each with their own ideas about which promotional items are the best to give. While promotional items need to be planned according to your market, your budget, your campaign and your image, there are simply some promotional items that work better than the rest. And some promotional gift experts are saying the best item to give is a stuffed animal.

A stuffed toy can become a great promotional gift
A stuffed toy can become a great promotional gift

Wait, what? Stuffed toys are the best items to give? Well yes, this is what some people are saying and they are saying it for 3 very good reasons. I know that the philosophy of corporate gift giving states emphatically that your corporate gift needs to be useful and relate to your business but stuffed toys have some of their own versatility that allows them to adhere to all of the rules for promotional marketing items:

Rule #1: The promotional item must have staying power

When was the last time you actually threw away a stuffed toy? Not gave away, but placed in a rubbish bag and put it out on the street. And if you have thrown away a stuffed toy, how many years did you hold onto it before it went into the dustbin?

Stuffed toys are cuddly, they are cute and they are usually made from a high-quality material that gives them a long life and thus much “staying power”. Even when the appeal of those gorgeous cuddly toys wears off, you are likely to either pass it onto a child in your family or donate it to charity. And when the toy is branded with a company’s information and logo, the promotional gift is likely to be a huge success.

A stuffed toy won’t be used up and thrown away like a box of chocolates or a pen and it is also unlikely to be misplaced. And finally the stuffed toy is not necessarily going to be hidden away in a cupboard, rather it will be put on display…with the promotional branding seen all the time.

Rule #2: The promotional item should be versatile

The usability of the promotional gift is not likely to be overly obvious and it is certainly not conventional. But it is rather powerful. Once the toy has been loved and is ready to go to a new owner, the toy can actually be sold, for charitable reasons. Or the plush toy can be sold brand new to raise funding for all sorts of reasons.

Their versatility makes them excellent gifts for brand building
Their versatility makes them excellent gifts for brand building

You can sell the plush toy at a reasonable price and still gain plenty of exposure for your company while you raise money for a charitable reason. This versatility is a win-win for everyone involved.

Rule #3: A promotional item should be able to be customised

Again it might be hard to imagine it, but the stuffed toy can be customised. You must have seen this before, a stuffed toy wearing a hat or a t-shirt, or perhaps even carrying something. The options available to those companies wanting to customise their toy and add a bit of branding are almost endless. A customised promotional gift is not only incredibly cute but it is also an eye catcher and a conversation starter.

Transform your promotional gifting strategy by including soft, plush toys and make an impact on your market.

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Promotional gifts to say thank you to your hardworking staff

So Christmas is literally right around the corner and if you are giving your staff a little something to end off the year, chances are you have already bought, packed and labelled the gifts. Giving your staff a little something at the end of the year is a great way to say “thank you” for the commitment and hard work that has been put in throughout the year. Christmas gifts for your staff don’t have to be promotional gifts, but they should be able to reflect your thanks.

Christmas is a wonderful time to thank employees by giving promotional gifts and other gifts
Christmas is a wonderful time to thank employees by giving promotional gifts and other gifts

Your employees have contributed to your success throughout the year and now is the time to be thankful and give a gift in return. There are such a variety of gift choices this holiday season. Have you put off your Christmas shopping to the last minute? Here are some of the best promotional gift choices that you should consider:

A beautiful selection of wine

For a small staff, the gift of wine is always a special treat. Most people are going to be enjoying a relaxing drink during this festive season and when they have that special bottle of wine to celebrate the end of the year, their festivities are going to be even more enjoyable. Bottles of wine will also make stunning promotional gifts when you place your company logo onto it. These bottles can be commemorative and opened on a special date.

Along with that special bottle of wine, you can also give your employees a box of chocolates or other special treats to be enjoyed over the holiday season. This is the season to give and if your company has enjoyed a successful year then now is certainly the time to be celebrating.

Wine is always a most welcome gift at Christmas time and it can be easily transformed into a promotional gift
Wine is always a most welcome gift at Christmas time and it can be easily transformed into a promotional gift

A full gift basket

Everyone loves to receive an assortment of products at the end of their year. With a little bit of everything in it, a gift basket is a very generous gift to give. Most gifts of this nature will consist of food products such as jams, biscuits and other delicious foods to indulge in. You can put almost anything you like in a gift basket, this is what makes it a wonderfully versatile gift to give. If you know your staff well then you can fill the gift basket with gifts that are suited to their hobbies and tastes.

A useful gift of electronics

Electronics are becoming more and more sophisticated while also being easy to carry around. You can never go wrong with giving electronics as gifts and both your clients and staff are going to be grateful for being given such a useful gift. Some of the more popular electronic devices to give includes Mp3 players, USB ports, coffee warmers, adapters and even digital picture frames.

Mp3 players are great gifts that are also very affordable
Mp3 players are great gifts that are also very affordable

A handy bag for work

Many of us carry bags for work purposes. We carry our laptops to and from the office, we carry briefcases filled with important papers and we also carry bags containing our personal belongings. Conference bags, backpacks, laptop bags, and even briefcases all make wonderful gifts for your hard working employees.

Promotional gifts to start off the holiday season are truly wonderful ways to say “thank you” for contributing to the success of the company before your employees go on their annual leave. Gift Wrap has one of the biggest selections of promotional items in South Africa and you can purchase these gifts for your employees this festive season.

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A quick guide to corporate (promotional) gifts

Many companies give away gifts as a way to say “thank you”, as a way to start a conversation and as a way to gain interest and support. The sad thing is that many of these gifts end up being put away somewhere else, forgotten relics that are certainly working in no one’s favour. This is the best case scenario for a gift that is wrongly selected, the worst case scenario is the promotional gift gets thrown away. A promotional item always serves, at least, two purposes; to make a person give attention to the company and then to be a continued reminder of the company as the item gets used again and again.

Promotional gifts come in all styles, let these tips guide you to finding the right gifts
Promotional gifts come in all styles, let these tips guide you to finding the right gifts

The selection of the promotional gift is an important one. Choose the wrong corporate present and your money might as well have been spent on other marketing. Here are 5 tips to be your guide to choosing corporate gifts that will be a hit:

  1. Keep things within reason

The gift that you give is in many ways meant to be a thank you. You can use it to thank potential supporters for paying attention to your company or to thank your existing supporters for their ongoing support. Giving gifts that are too expensive means you will have to limit the amount you give and it can also backfire if people start thinking you are trying to buy their loyalty with expensive gifts. Don’t bankrupt yourself, give an affordable gift.

  1. Make sure your corporate gifts are useful

With every bit of advice that you read regarding promotional gifts, you will always come across this point. In every good piece of advice at least. People love to be given a gift that they can actually use. Always make sure that the gift you give actually has a purpose. When you give away gifts that make a person’s life easier or is able to solve a problem it is going to work in your favour. Simple, but useful gifts, will be incredibly appreciated. Trust me.

  1. Give some sales talk with the gift

There is no reason to give your gift without adding a few sugary sales talk telling the person receiving it why this gift, in particular, is being given. Tell them, within reason, why that gift, in particular, was selected. This can form part of some really necessary trust building that can, in turn, lead to bringing in some new customers. Business doesn’t have to be a cold interaction, you can bring some warmth to the table and your support base is sure to appreciate it.

Promotional gifts are great talking points
Promotional gifts are great talking points

4. Give a special gift

Receiving a gift when you least expect it is a lovely surprise and one that will be remembered. While it is the business norm to give promotional gifts during the festive season or during other holidays, giving away gifts randomly throughout the year shouldn’t be overlooked. Giving gifts during the holidays is a lovely gesture but think about the impact you will make by giving gifts through the year when least expected? Now that is a surprising gesture.

  1. Play by the rules

Before you give out gifts in all sorts of industries, find out if there are any industry rules against accepting the gifts. It is highly unlikely that you will have any problems, but it is always better to be safe than sorry.

Make an impact with your promotional gifts. At Gift Wrap, we have the wide selection of gifts that you can use to make a great impression on your market.

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5 promotional gifts to give during the festive season

It is quite something when you think that the festive season is once again upon us. The year has passed by in a blur and we are again approaching the season of giving. Have you thought about what your company is going to be giving this year?

The festive season is one of the best times to give away promotional gifts
The festive season is one of the best times to give away promotional gifts

To give you a head start in finding the perfect holiday promotional gifts, we have compiled a quick list that will simplify your holiday shopping experience and still allow you to make an impact with your gifts.

  • Chocolates and sweets in a beautiful box

Using chocolates as promotional items will provide you with endless opportunities to promote your brand. Giving away sweets and chocolates in a special little box with your branding on it will be a memorable gift to give and people are simply going to love this simple but highly effective gesture. If you are not keen on giving away chocolate, you can always give away biscuits, fudge, truffles, brownies or savoury goodies such as peanuts, biltong or pretzels.

This option will really allow you to customise your gift and make it something special. If you give your gift away in a special box you can be sure that the box is going to be kept by those receiving the gift.

The gift of chocolate is always welcome and chocolate boxes can double as promotional items
The gift of chocolate is always welcome and chocolate boxes can double as promotional items
  • Miniature tools and torches personalised with your branding

Keeping tools in a handbag, cubby hole or attached to your belt is something that many people will not do without. Miniature tools are great gifts to give away at this time of the year, when they are branded with your logo and company details you will enjoy plenty of success with giving your company branding a big boost. Small flashlights are equally fantastic gifts, especially as load shedding is always a possibility in our country.

  • Easy to manage cooler bags

These are ideally given at this time of the year when people are going to be preparing their Christmas meals in the heat and will need a cool place to keep the food should they be preparing food in one place and taking it to another. Cooler bags are generally just a great gift to give because they are always handy. Hiking trips, road journeys or even just defrosting a deep freeze at home, people can always use a cooler bag. And as South Africa is currently experiencing strange weather patterns that are leaving various regions of the country sweltering in the intense heat, a cooler bag to keep the ice cream cool is just the thing people would love to receive as promotional gifts.

Cooler bags are relatively cheap and they can be easily branded just in time for the holidays.

  • Board games, card games and puzzles

Most people take their annual leave at this time of the year when companies start closing up shop for the year. To keep busy but to still relax during their off time, many people turn to games. Socialising with family members will also oftentimes be a great opportunity to bring everyone together and play cards. You can personalise the game in numerous ways such as by printing your logo on the box or on the actual game. Each time they play your game your branding is going to be seen by everyone.

Board games such as Dungeons and Dragons can bring the whole family together during the
Board games such as Dungeons and Dragons can bring the whole family together during the holidays
  • Branded water bottles

Branded bottles for travelling, along with branded coffee mugs, are a really great way to get your brand moving. Travelling mugs are always welcomed by those who are heading off on various travels and want a convenient way to carry their drinks.

This is the time of year to start organising those promotional gifts you will be giving away this year. For these items and more you can find them in our easy to use online shop.

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