5 reasons why promotional items work

Reading this article means you have probably already come across the term promotional items and you want to know if making an investment is really worth your while. The truth is that finding the right promotional item can have a lasting effect on your business and the marketing that you do. Look around your work desk. Do you have a calendar with a company’s details on it? That right there is a promotional gift and the genius surrounding the gift of a calendar is that it is going to be sitting your desk for 12 months. That is 12 months of subtle marketing. And every promotional gift has the power to make a big impact.

Modern marketing is not just about advertsing copy. Giving away freebies is how to get in on the action
Modern marketing is not just about advertsing copy. Giving away freebies is how to get in on the action

Giving away gifts with your company details on it is always going to have an impact on your marketing. So before you splurge your entire marketing budget on that banner you were thinking about buying, read these reasons why promotional items work:

  1. The power to stay

Like the idea of your promotional gifts having staying power and continuously reminding the person who has received it about your business and your products. Promotional items have more staying power and thus make more of an impact than other forms of marketing. Not only are promotional gifts eye catching but they are also not likely to be thrown away in a hurry. The longer an item is kept, the more power they will have.

  1. Numerous opportunities to do impression advertising

When promotional marketing using items is done right you will find that you are getting more than your value for money. This type of marketing is going to carry on working for as long as it is around. Think about political campaign T-Shirts. They are given out at a rally and people continue wearing them for months or even years afterwards. And each time they are worn, people will be exposed to the message that the T-shirt is presenting. The right design is sure to get your company noticed again and again.

  1. Everyone loves getting something for free
A flash drive is one of the best items to give away.
A flash drive is one of the best items to give away.

Are you going to say no to a new flash drive? Of course not! They are so handy to have. They are so convenient to have both at home and at work. If the gift you are planning to distribute is creative and useful you will have no problem in getting the promotional item to really give out a fantastic message with staying power. If people are happy to be receiving the product then they will associate happiness and your business. This will have the power of bringing in new customers. And what is better is that once people receive the gift and make that happy association they will be telling their friends and family all about it.

  1. Bring in your charitable side

Everybody likes to hear about how a company is helping out the community and what better way to lend a helping hand than by donating a few promotional items to the cause. Before you think that this is a shameless way in which to promote your company, think about how useful your item is. After all, you should only be giving away useful items as promotional gifts. If you don’t want to donate items you can sell your promotional items and give the proceeds to a charity.

  1. Everyone else is doing it

If you have come across promotional items before, then you can be sure that your competitors have also discovered the power of giving this type of gift. And while you are reading this there is a very real chance that they have read this as well and they are now already placing their orders for unique promotional items.

Looking to make an extra special big impression to give your company a boost? Gift Wrap has a huge range of promotional gifts, perfect for your next marketing campaign.

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The 5 strangest promotional items

Imagine being able to show the world your company’s ingenuity, creativity or maybe just its sense of humour, with interesting promotional items. That is exactly what companies have been doing throughout the years, and although these gifts have been strange, they have been a memorable talking point, which is what has made them so memorable for those who have received the promotional items.

Promotional items are a great way to promote your company
Promotional items are a great way to promote your company

The promotional gifts you give don’t always have to relate to the business that you do. Your promotional gifts can be pretty much anything and while some will say that it is better to have the item relate to your business, others will argue that it is the memorable qualities that make the lasting impression. So slap your company name and details on any one of these items and you are sure to create a stir:

  1. The Hydro Water-Power Clock

This item is so unique that there are few to no other companies out there that will use this gift to generate interest in the company. This clock is energy saving and will never need to have batteries thanks to the hydro electrical technology. They are a great talking point and will open up the conversation to discuss the products or services you are selling.

  1. A collapsible travelling cup

I personally love this one, purely because it is nostalgic and reminds me of when I was a young child. Collapsible travel cups are so convenient. They are compact when they are collapsed and can be carried in a bag or in a pocket. Maybe these cups aren’t the strangest things that you have seen but they are always a welcome promotional gift because they are so nice to have.

  1. A boomerang

When was the last time you saw a boomerang? These are not common items by any stretch of the imagination and you will probably even have a tough time finding one of these in a toy shop. But this unusual promotional item can really have a big impact on those who are receiving them. The boomerang is also a big talking point, thanks to its unique qualities, and that is one the reasons why it is a great promotional gift to give.

Boomerang's make for unique promotional items
Boomerang’s make for unique promotional items
  1. A digital jump rope

Almost anything can be turned into a promotional item, including jump ropes. Place your company details on the rope handles and give it away, you will be enticing people with a positive experience as they are going to be getting lots of exercise and happiness out of your promotional gift and every time they use it they are going to be reminded of your company. Definitely an all-round win for everyone involved. This rope can count up and down and it will keep track of the calories being burnt away.

  1. A custom selfie stick

The selfie stick makes for an interesting gift
The selfie stick makes for an interesting gift

Okay, have you seen these things? Not only are they rather unusual if you don’t know what they are, but they are also buying into one of the biggest trends at the moment. Everyone wants one and as a business owner looking for promotional items that are going to make a big impact, you will be happy to know that these days they are cheap and you will be able to have your company logo printed onto it before you give it out.

Your promotional items need to make a big impact on your market. If you are looking for that promotional gift that is going to bring the wow factor, Gift Wrap has the biggest selection for you to browse through.


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Colourful promotional gifts and marketing done right with the Colour Run

The Colour Run has given companies a great platform from which to distribute promotional gifts and reach new markets.

The Colour Run has taken hold of South Africa and every town visited gets excited about running what they say is the happiest 5 KM on earth. Not only has it pulled people out of their homes this summer but it has had an impact on the way in which marketing is done and the way in which promotional gifts are given.

The Colour Run gives marketers a new way in which to distribute promotional gifts
The Colour Run gives marketers a new way in which to distribute promotional gifts

The Colour Run was first hosted in 2011 in the United States of America. The idea was driven forward by the desire to promote healthier and happier living, getting people active in what many will say is the most energetic and fun way possible. This is a running event like no other on the planet. A fun run rather than a race, runners are showered in bright, happy colours as they run past various colour stations. The Colour Run is now the single largest running series in the world with more than 200 runs hosted in around 50 countries. And around the world it has become a great opportunity for sponsors to do some innovative marketing.

Some say that the oldest form of marketing can be found right there in promotional items, and running events are not shy to use this fantastic form of marketing to draw in the sponsors. Each year companies will see millions of rands disappear into promotional gifts to be given at all sorts of events and used for other marketing opportunities.

What the Colour Run is all about

First and foremost, the Colour Run has nothing to do with conventional racing. That certainly takes the pressure off as there is no need to dash to the finish line. Runners need to wear white at the start line and at each kilometre mark they will be showered with colour, a different colour marking off each kilometre. Each event is finished off with a wonderful party for the runners where they are again covered in powdered paint.

The event caters to all people, including those who are not regular runners. This is the way in which the Colour Run promotes a healthier lifestyle. And right next to being healthy comes being happy and the Colour Run certainly ticks that box off, with runners unable to keep the grins off of their faces when they run through the first colour station.

And the organisers take the event one step further by giving some of the proceeds away to charity. Everything surrounding this event is linked to positivity and living a better, more fulfilling lifestyle. This makes it an attractive option for sponsors and their promotional gifts.

Powdered colour turns this run into a positive experience.
Powdered colour turns this run into a positive experience.

The Colour Run and Marketing

Attracting thousands all over the country, The Colour Run has given companies an incredible opportunity to gain the maximum amount of exposure in one of the most positive ways. The connotations surrounding the happiness of the event leaks over into the promotional gifts given by various sponsors and this is able to give the promotional items an extra positive boost. People link the happiness they experienced at The Colour Run with the promotional items they get.

This year South African Colour Runners are really being treated to an interesting gift pack. Each runner will get packets of their own colour powder, fake tattoos, sweatbands and T-Shirts. The race runners are also treated to a number of other sponsored goodies to enhance the experience and to give the sponsoring companies a marketing boost. Free samples of products are also included in the bag. This year’s Colour Run sponsors include Capitec Bank, Jacaranda FM, Nashua, MediHelp, Vanish and Rekord.

The Colour Run is first and foremost a happy, energetic event that encourages people to live life to the fullest. But the behind the scenes, delicate and positive marketing by sponsors shows you that promotional gifts don’t have to be boring or given away at boring events. Companies using promotional gifts the right way, and can make a positive and powerful impact, are more likely to be successful with this type of marketing.



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