Promotional items to build relationships with clients

There are many mistakes that you can make when you are using promotional items as part of your marketing campaign. And sometimes it is those very mistakes that can end up damaging the benefits that you would normally enjoy when giving promotional gifts. Giving corporate gifts can sometimes be given the wrong way, for instance, the gift might be too impersonal. The gift that you give can scream the wrong message if you haven’t given it the right way or if you haven’t given it to the right person. This is why those who work in the industry of promotional items have done plenty of research to find out the best ways to give promotional gifts and the most common mistakes that you can avoid.

Wine is always a most welcome gift at Christmas time and it can be easily transformed into a promotional gift
Wine is always a most welcome gift at Christmas time and it can be easily transformed into a promotional gift

Give the right gift, the right way and watch your client relationships blossom

Giving a gift that is too impersonal or that is perhaps inadvertently offensive, can destroy the entire purpose of giving the gift. One of the biggest mistakes that we make when giving promotional items is to give gifts that are not what our clients want but that are rather what we would want to receive.

One of the biggest mistakes is when we think that we while we would like to receive the gift, others would also be happy to receive such a gift. But oftentimes our tastes are not at all the same as those to whom we are giving the gift. You might like to receive chocolate, but there are those who are not so excited about receiving such tasty treats. This is not just a mistake that businesses make, it is also a mistake that we make when giving gifts to family and to friends.

The gift of chocolate is always welcome and chocolate boxes can double as promotional items
The gift of chocolate is always welcome and chocolate boxes can double as promotional items

There is so much more to consider than just giving gifts. There is a whole lot of background information that you will also need to consider. Giving promotional gifts is not so much about giving an actual gift than it is about the message that will come along with the gift.

The biggest goal is going to be the return on investment on your promotional goods

The lasting impression is what you need to be aiming for. You need to make sure that your gift giving is all about making that lasting impression that is going to get the client buying from you. With promotional gifts, it is important that you go back to the number one reason why gifts are given.

By taking the time to make the right choice and by being willing to spend the right amount of money on the right gift you will be giving the right recipient the most perfectly chosen gifts. And you can get the best advice when you are buying gifts from the best promotional gift shop in South Africa. GiftWrap has a wide selection of the best promotional items and they are all available at the most affordable prices. 

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Get ready for winter with these promotional gifts

It doesn’t take much to notice that winter is truly right around the corner and there are a few things that you could really use to help you get through the season. Imagine the kind of impact that you would be making if you were to give away promotional gifts that would make the lives of your customers all the easier?

Winter is here and you need to adapt your promotional gifts to suit your campaign
Winter is here and you need to adapt your promotional gifts to suit your campaign

Everyone loves to receive something for free so when you are thinking about what you can do in the next few months to really give your company a boost turn your focus to giving corporate gifts that are perfect for the coming winter months. Promotional items are more affordable than they have ever been before, and they are always going to be making a big impact on those who receive them. Your promotional gifts can be given away to anyone; your students, your clients, and your colleagues. Corporate items are suitable for all occasions and if they are of a great quality, then you are going to immensely benefit from all of the positive factors that can come from giving such gifts.

Here are a few winter promotional gift ideas to get you ready for the coming months:

  1. Custom flask

Those cold winter mornings mean that most of us are getting up in the cold darkness and will usually hit the road bright and early before the sun has even provided a little bit of warmth. And so having a flask keeping your coffee or your tea nice and warm is something that many of us are going to be using during winter. From a company’s point of view, the flask is a great corporate gift to give. It is easy to brand.

  1. Coffee

How about some delicious coffee to go into that flask? Giving your own unique brand of coffee is most definitely going to be making an impression. Any coffee lover is going to appreciate being given a delicious blend of coffee.

Make an impact with coffee promotional gifts
Make an impact with coffee promotional gifts
  1. Pullovers, jerseys, and fleeces

To keep your staff warm this winter, you should be considering branded winter clothing such as jerseys, fleeces, and pullovers. Your company name and logo can easily be added to these items of clothing and your staff will keep warm this winter. The alternative will be to brand these types of clothing and then to hand them out at events or conferences.

  1. Scarves

Giving away a scarf is so simple and affordable. Scarves can keep you really warm in the winter months and they are also ideal for easy branding. Scarves can be handed out wherever you are, and they can just as easily be given to your staff, making them an all-round great promotional item to be giving.

Branded scarves will keep your clients warm
Branded scarves will keep your clients warm
  1. Mugs

Mugs don’t have to be boring, they can be decorated with stunning colours and designs. Cleverly designed mugs will usually become part of the office kitchenware which means that not only will the person you gave the mug to be seeing the mug often, but so will the rest of the staff at a company.

GiftWrap has all of these gifts and more, you can contact us today to get your marketing campaign ready for winter.

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The best promotional gifts for Mother’s Day

On Sunday, we will commemorate and celebrate mothers everywhere and one of the most popular ways that we will do this is by giving those promotional gifts that mothers everywhere can really appreciate.

Mother's Day is on Sunday and it is time to get your promotional gifts ready
Mother’s Day is on Sunday and it is time to get your promotional gifts ready

But Mother’s Day is not just a day for children to give their moms that something special.  Everyone should be appreciating moms, they do some of the hardest work around while also trying hard to compete in the very competitive corporate world. They are doing a tough job and they are doing it exceptionally well. So they deserve to not only be recognised and celebrated by their children, the rest of the world also needs to respect those who are raising the youth.

Businesses should consider using this time of the year to give away a few special, and useful, promotional gifts, to make moms life easier. Giving that special gift can truly make her day complete, let’s face it life is not easy at the moment for anyone and giving a little something will not only go a long way for your business but it is also going to put a smile on her face.  You can find a whole range of incredibly useful and interesting gifts from GiftWrap. Let us guide you to some of the best gifts to give mothers this Mother’s Day.

  1. An organiser or diary

You cannot go wrong with a personal organiser as a corporate gift
You cannot go wrong with a personal organiser as a corporate gift

Every busy mom is going to need an organiser to keep track of all of those things that she is going to need to do in a day. An organiser is also going to help her to keep track of her children’s extramural activities while being a helpful place in which to put her shopping lists and to make notes. The organiser, when it is small and compact, can easily be kept in a handbag and whipped out when needed. Consider giving an organiser as a promotional item and also consider personalising it with an engraving.

  1. A manicure set

Compact, neat and more useful than you would think, giving a manicure set as a promotional item is going to be appreciated. Manicure sets fit into handbags so easily and they are ideal for many things from broken nails to cutting off that exceptionally annoying piece of string. Manicure sets are available in different colours and they are very affordable. A helpful hint for you would be to give these promotional gifts if you are in some way related to the beauty industry. This will help you to make a bigger impact, especially if you place your logo and other details onto it.

  1. Chocolate

Chocolate is a classic gift
Chocolate is a classic gift

It is a timeless gift that is suitable for almost any occasion. So why not give away some delicious chocolates on Mother’s Day? These gifts are convenient as they can simply be given to each customer that walks into your shop. Prepare for this Mother’s Day by buying and personalising chocolates for those customers who will be coming by on the day.

Mother’s Day is a great day to be promoting your company, so be sure to have promotional gifts to give away this Sunday.

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Going to an expo with your business? Don’t forget the promotional items!

If you own a company and you haven’t been attending expos, you are certainly missing out. Offering great exposure and a place to share your promotional items, expos are big marketing events that you cannot afford to miss.

Bring promotional items along with you when you are going to be attending an expo
Bring promotional items along with you when you are going to be attending an expo

Isn’t business such an interesting part of life? Every industry is constantly growing and enjoying new ways to showcase what it is that they do. One of the most popular ways that businesses are making a name for themselves and showing the world what it is that they do is by attending expos that are relevant to their industry. Expos are cropping up all over the country, in every city, and they are not only a way for industry members to get to know one another, they are also a great place for businesses to reach out to the public. But in order to make the most of the expo that you are attending, you need to make sure that you are properly prepared. Here are the things that you cannot leave behind when you are going to an expo.

  1. Bring the right signage

When you are at an expo you are going to be showcasing your company right alongside some of your biggest competitors. So you are going to have to make that big first impression. The first way that you are going to stand out from the others is to make sure that you have the right signage to attract people. Make sure that you have posters and banners that can be seen from all around. This will draw people to you.

  1. Do the presentation right

Having a display means that you are going to have a type of presentation set up that will tell people about your business. You need to make sure that you have the right presentation media set up. Make sure that you set up a presentation using the right media, to keep people enticed and interested.

Even the smallest gifts can be promotional gifts
Even the smallest gifts can be promotional gifts
  1. Use those promotional items

Promotional items are fantastic to give away and when passing them around at an expo, you are going to be making a very big first impression. You are also going to be giving a person a small part of your company that they are going to be carrying around with them for the rest of the time that they are at the expo.

  1. Don’t forget the business cards

Business cards are never going to go out of fashion. Keep a stack of them close by and hand them out along with brochures and gifts. This is the best way to make that memorable first impression.

  1. Keep yourself refreshed

Standing all day, engaging with people, is going to drain your energy pretty fast. Be sure to stay hydrated and to have some snacks nearby. This will help you to keep up your energy and give that great first impression.

Promotional gifts come in all styles, and smaller items are easy to give away at expos
Promotional gifts come in all styles, and smaller items are easy to give away at expos

When you are going to be attending an expo, get into contact with GiftWrap to buy all of your quality corporate gifts at the most affordable prices.

 

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Get the most out of giving promotional gifts by using these 3 techniques

Whenever you are in the business of giving promotional gifts, you have to make sure that you are getting the most out of the gifts.

Corporate gifts can be pricey and when they are not given correctly they can actually have the opposite effect to what you are expecting. You need to get the most out of the promotional gifts that you are investing in, so it goes without saying that any advice given to help you make the most of your gifts is going to be worth listening to.

Make the most out of the promotional gifts you give
Make the most out of the promotional gifts you give

Luckily over many years of doing research, those working within the marketing industry have identified the 3 sure fire ways that you can use to get the most out the gifts that you plan to give, and a lot has to do with not only what you are giving but also the way that you are giving it.

It is a good idea to skip the overused branded pens and to rather go for the more memorable corporate items. While not everyone has the kind of budget that is going to be able to suit pricey purchases, you can make an impact by not giving predictable gifts.

The three ways you can be sure to get the most out of your corporate gifts

  1. Think big, and give yourself

Sometimes when giving promotional gifts you might be thinking on a grander scale and want to contribute to gifts that are going to be given to the entire company of staff. But this can be next to impossible when a company has a great amount of employees. So have you had a look around your own shop? You might have enough spare stock to tuning into gifts and then you can make the gifts personal by just paying a small amount to have your branding engraved onto it.

On the other hand, you might be a company that is unable to give products from stock simply because your company offers services instead of actual products. In this case, why not offer those important clients a free service instead of an actual promotional product? You have options, and some of those options can do wonders for your gifts, making them that little bit more special.

  1. Make sure that the gifts you are giving are useful

It might sound as if we are beating a repetitive drum with this particular tip, but this is one factor for successful gift giving that remains so important that it is worth mentioning every time. When you give a promotional gift that has an actual purpose then you are definitely going to find that they make an impact. Never give cheap, useless gifts that are going to get thrown away immediately after being received.  There are a few gifts that you cannot go wrong with, one being stationary and another being electronics.

  1. Actual gifts are better than food

It costs money to give promotional items, so make sure that you consider how these factors are going to have an impact on your marketing
It costs money to give promotional items, so make sure that you consider how these factors are going to have an impact on your marketing

Sure a gift here and there of chocolate or a bottle of wine is going to be well received and appreciated but the real value lies in giving your valuable clients something that is going to stay with them, rather than be consumed and forgotten.

Gifts have plenty of value and should not be left out of your marketing campaign. Be sure to only give the best quality gifts in order to get the most out of them. Contact GiftWrap to find out more about how the best promotional items to give.

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Promotional gifts for the desk

Promotional gifts are suitable for all sorts of occasions but have you considered the power of a promotional item for an office desk.

Sitting idly at their desks, wading through another work day, employees of any company could do with a little bit of distraction to keep their minds occupied. No one can be 100% focused throughout the day, and sometimes when a person’s mind wanders it is actually a great way for them to get back some of that productive energy that is bound to slump during the day. When that tiredness hits and their minds wander a bit, their eyes might be roving around their desks. They look at their desk plant, their pens and notebooks, their desk clocks, and all the while they are taking in the details of each item. Now imagine it was your branding on each one of those items on their desks.

Promotional gifts for the desk should be included in your marketing plans
Promotional gifts for the desk should be included in your marketing plans

Promotional gifts for the desk are a fantastic, constant reminder about your company and what it is that you do. Each time the person looks up from their work and looks directly at the promotional item on their table, they will be looking at your branding and your details. This is a powerful marketing technique and if you haven’t been investing in it then you have certainly been missing out. One of the greatest things about promotional gifts for the desk is that they are so much cheaper than other gifts to give away and they have longer staying power. You are unlikely to be giving out huge, pricey desk gifts simply because the office desk is only so big and can only accommodate so much.

The ideal corporate gifts for a desk

  1. Desk pad

Each year, thousands of calendar desk pads are printed and distributed. For the next year these pads are going to be on the desk and each day the person working at the desk is going to look down and see the branding of the company which gave the gift. Desk pads can be personalised and they can also be bought and branded in bulk.

  1. A pen and paper holder

Having a pen and piece of paper within reach is always incredibly handy. Almost every person working at a desk job is going to appreciate this gift as pens and paper are never turned away. A pen and paper holder is the ideal promotional gift as they can be elegantly and discreetly branded, allowing them to suit every desk.

Many industries still rely on the pen and paper
Many industries still rely on the pen and paper
  1. A frame and clock

No one wants to think of themselves as clock watchers but sometimes, especially when the mind is wandering off, looking at the clock might become a habit. Having a photo frame included with the clock is only going to make the promotional gift even more special as the person can include a photo of their loved ones within the frame.

If you haven’t considered giving promotional gifts that are ideally suited to the desk then it is about time that you start including them in your marketing campaign. GiftWrap has all of these gifts and more, you can really make an impression with these gifts.

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Corporate gifts and packaging

It is always exciting to receive a gift especially when you are not sure what the gift is. Packaging is a great way to keep the mystery of the gift alive and to get the person receiving the gift to keep on guessing for a little while. One of the biggest rules when it comes to making corporate gifts incredibly effective for marketing is to make sure that they are memorable. Once you have mastered the art of ensuring that the gifts you give are effective, you will have hit the jackpot for corporate gift giving.

Depending on how you package your corporate gifts, you can improve your marketing
Depending on how you package your corporate gifts, you can improve your marketing

The wrapping and packing of promotional gifts are a time consuming and challenging business. Many times the company’s staff will be left with the task of wrapping up the promotional items and it is important to get the job right even if it is not exactly the most exciting thing to have to do. Those who are doing the wrapping can sometimes feel just a little bit overwhelmed when they see all of the options that can be used to do the wrapping. But it is the effort that goes into the wrapping of the gifts that makes the gift all the more special. When a person can see the effort that has gone in as well as see that those doing the wrapping have taken the time to wrap the gifts in such a way that the gifts are personalised, they are going to be blown away.

Make it personal

There will always be those loyal supporters who have continuously supported a company to the point that the company is more than a business partner and is instead a friend. These people deserve to receive a special corporate gift that is designed to be more personal than those gifts which are given in bulk to the other clients.

The same goes for when you are giving the gift to your employees. As the boss of a company you know each and every one of your employees and you know their tastes. You can take things one step further by making sure that you give them a gift that has been wrapped in such a way that it suits them completely. Not only are they going to appreciate receiving such a personally wrapped gift but they are going to be surprised that the gift is so perfectly suited to them.

Promotional items packed properly can make an impression
Promotional items packed properly can make an impression

Basically, the benefits of corporate gifts do not stop at the giving of an interesting gift. You can take the whole process much further by focusing on the wrapping of the gift. Combining the wrapping and the gift inside, you will find that your promotional gifts are going to do exactly what is promised. They are going to build up your brand and help you to make your company memorable. Promotional items are there to assist you in building your brand and building up the trust that people have in your company.

Finding that ideal promotional gift shouldn’t ever be a struggle. GiftWrap has that extensive variety of corporate gifts that you have been looking for. Contact us today.

 

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Promotional items you should know how to use before giving

Companies that spend part of their budgets on promotional items enjoy a lot of success. But what happens when you give a gift that you have no idea how to use? And what’s worse is, what if you give that gift and then the customer asks you how to use it but you don’t know how to? You don’t need that type of embarrassment in your life and the last thing you need is for your customers to think that you don’t know what you are talking about. The giving of the promotional gift has as much power as the gift itself. You want your gift to make the bigger impact and in order to do this, you need to educate yourself about your gifts before you start. Giving corporate gifts is an art, and you can start perfecting your art by knowing what you are giving.

Here are a 2 promotional gifts that you should learn to use before giving:

The Boomerang

Boomerangs are interesting promotional items
Boomerangs are interesting promotional items

 

They already look rather odd, but if you have watched enough movies you are likely to have seen the boomerang being used. It flies smoothly through the air, does a turn and flies all the way back to your hand. But that is not always the case. You have to know how to use it in order for it to work correctly. So…

Step 1: Focus on the wind direction

Step 2: Grip one side

Step 3: Release it with a spin to the side of the wind (not directly into the wind, throw it at a 45-degree angle). The spin is very important, think of it almost as throwing a rugby ball. It will turn midair on its own. Remember not to throw the boomerang aggressively, it is a calm but firm toss.

Step 4: Watch it cut through the air and prepare to catch it before it hits you.

With the boomerang, practice makes perfect. Give it a few tries before you attempt to show a customer and be sure there is wind. If you are able to accomplish the throw and catch, your clients will be impressed.

The Compass

Figure out how the compass works before you give it as a gift. Teaching your clients how to use compass might just impress them
Figure out how the compass works before you give it as a gift. Teaching your clients how to use compass might just impress them

It might seem as if it is very easy to use a compass successfully, you might still see people walking around completely confused with a  compass balancing on their outstretched palm, not exactly understanding what they are looking for or which direction they are going. Luckily we don’t depend on compasses as much anymore, but having the knowledge of how to use a compass is still pretty valuable. So…

Step 1: Hold the compass in the palm of your outstretched hand. It needs to be held flat so that the needle can turn.

Step 2: Orientate yourself by determining which direction you are facing. First, turn the degree dial until the arrow lines up with the magnetic arrow so that both are facing north. Once this is done, unless you are already facing north, you should be able to determine the direction you are facing.

Step 3: Work out your degrees by checking the degree marker. You can find this by looking at where the travel arrow is pointing. Once you have your bearings you will be able to use a map to navigate.

Those who are going to be receiving your promotional items will receive a lasting impression if you are able to show them how the gift actually works. At Gift Wrap, you can find a number of interesting promotional gifts all at affordable prices.

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You should be giving a gift basket as a corporate gift

The gift basket (or hamper) is the gift that keeps on giving. And when you are giving promotional items and promotional gifts in competition with other companies, you really want your gift to be the one that makes the biggest impression. There are many times that you are going  to be thinking about what you should be giving as a promotional gift, and if a gift basket has not yet come to mind, you had better read further to find out exactly what you can gain from giving gift baskets as promotional gifts.

Gift baskets can consist of a number of different but related items. They make great corporate gifts.
Gift baskets can consist of a number of different but related items. They make great corporate gifts.

What is so unique about gift baskets is that you can create your own theme for them and add specific items to your basket. Most gift baskets are inexpensive when compared to how much will be included in the basket. The corporate gift basket is a great promotional item for your most loyal clients and your hard working staff. While they can be given all year round, they are more commonly given during the holidays and for birthdays.

A few benefits of giving gift baskets as corporate gifts

  1. You can set yourself apart from all competition

When you are giving a gift basket you are setting yourself apart from all of your nearest competitors. Not many people are going to take the trouble to select a gift basket and arrange for it to be delivered. By giving gift baskets you are showing your clients that you really appreciate their support and that you are able to offer them something that is really different. Ask yourself this, how many companies do you know that are spending money on their clients? The answer is probably not that many, so know that a gift basket is going to provide you with an immensely memorable selling point.

Just one of the many promotional gift sets from Gift Wrap.
Just one of the many promotional gift sets from Gift Wrap.
  1. You can give your employees a boost in morale

A happy, motivated team of employees is most certainly a huge benefit for your business. One of the ways that you can boost their moral is by giving them a gift basket. Businesses should not only be focused on giving gifts to their customers, they should also be focused on giving gifts to their employee’s. Your employees work very hard for you, so giving them a gift to say thank you for their hard work, is one of the best ways to make an impression on your employees while at the same time give them a morale boost. Show your employees that you really appreciate the hard work that they do for you by giving them a gift basket.

Gift sets are the gifts that keep on giving
Gift sets are the gifts that keep on giving
  1. Keep your customers interested

You already know that a gift that has been branded is more likely to stay in the minds of your customers. Imagine the power that a gift basket full of promotional items can do! When you take the time to give a basket, you are guaranteed to be making a big impression.

Gift Wrap has a wide selection of all sorts of interesting gifts that you can use to make a meaningful impact. You can contact us today to find out more about the gifts that you can give as well as find out more about the gift baskets/hampers we have available.

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Why you should be giving chocolate promotional items

“Chocolate makes everything better” – Zella Day

Chocolate are feel good promotional items
Chocolate are feel good promotional items

Chocolate is always appreciated. As promotional items, they are small bites of marketing genius while they are simple and affordable to give. Chocolate sweetens even the dullest day and when you are the company giving away chocolate as promotional gifts, you are going to be making a memorable impression on your market.

Why do people love chocolate?

It is not just the taste of this sweet treat that has people always looking forward to more, chocolate has a number of other characteristics that make it such a welcome gift. Aztec kings are thought to be among the first to have eaten chocolate and since it first touched a human pallet, chocolate has become something that not even the staunchest dieter can resist. Chocolate is one of the most popular treats and it is one of the few treats that is literally able to melt in your mouth.

Everybody likes to recieve a gift of chocolate and even if they don't eat it themselves they can always give it to someone who will
Everybody likes to recieve a gift of chocolate and even if they don’t eat it themselves they can always give it to someone who will

Some say that chocolate is the ultimate food, because of its composition. Chemically it is filled with opioids. Opioids are pain suppressors and give you a general feeling of wellness. It is certainly a feel-good food, and any promotional items that make your clients feel good are going to be a hit. Remember that when it comes to promotional gifts, the feeling that a person gets from receiving and using the gift, plays an important role when it comes to the conversions that you want to see.

The benefits of chocolate go beyond their marketing power, especially as they are able to play a positive role in the health of those who you give chocolate to. Here are just a few of the health benefits that come with eating chocolate (especially dark chocolate):

-        Chocolate is good for your skin

Throw away any stories you have heard about chocolate being the cause of bad skin conditions. Dark chocolate actually has the opposite effect on your skin and can prevent outbreaks from happening. Flavonoids can also protect the skin from the harmful UV sun rays.

-        Chocolate reduces the risk of having a stroke

According to Swedish studies, eating just 2 bars of chocolate a week can reduce your risk of having a stroke. The flavonoids in chocolate act as an antioxidant which can fight off strokes.

-        Chocolate makes the brain stronger

A study done by Johns Hopkins University has proven that dark chocolate can protect the cells within your brain and again plays a role in reducing your risk of having a stroke. The epicatechin in chocolate has also been found to reduce brain damage in mice after a stroke.

You can be creative with your chocolate gifts and have them branded
You can be creative with your chocolate gifts and have them branded

Why give chocolate as a gift?

Just because would suffice for most people but we want to give you a real answer, so why should you give chocolate as a promotional item? Most people like chocolate, so you won’t have to do a lot of research into your market before giving it, chocolate promotional items can be engraved with your company’s details and finally chocolates are exceptionally affordable so you can afford to give them away to lots of people.

Gift Wrap has a selection of promotional items for you to give. Contact us should you want to give chocolate as a gift to your clients and staff.

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