Internet Effect On the Corporate Gift Industry

South Africa, a much-liked holiday destination for families and corporate executives, has its corporate gifts industry becoming more competitive year by year. A BIG thank-You to the Internet that has intensified this competitive arena with a number of clients using search engine services of Google and the like, in order to find a number of quotes in a relatively short space of time.

Trouble-free, quick access to numerous quotes has led to the emergence of price leveling effect for corporate gifts and promotional item industry of South Africa. Companies whose products are costly will find it difficult to get business opportunities whereas their business clients tend to overlook quality products and services offered by the companies. People in South Africa are incredibly price conscious and may not choose to pay more for slightly better made products. You need to come in somewhere in the middle. Provide good quality at the right price.

A concrete association or relationship between the companies and the clients are getting weaker due to online interactions as there emerges a lack of personal interaction between both parties. With the emerging power of search engines such as Google, the big companies are getting bigger and they are crushing your small/medium-sized business establishments. The end-consumers are also becoming smarter. More and more people are becoming tech savvy and are turning to ease of use.

Amid all the factors affecting the corporate gift industry, one of the most essential factors is lead times. The times need to be reduced to meet the ever growing need of the consumer. They are no longer happy with the current industry norms. The industry has to keep up with the ability of the customer to source from multiple places at the same time. A service provider will have to be ready with what the client needs. If the client does not get what they need at that very moment, they will switch to your competitors.  This is another reason why in-house branding will become more popular. The time it takes to hear back from contracted printers can be long for example, its the difference between getting the order or not.

Companies need to consider making investments in search engine marketing and gradually move away from traditional, conventional marketing and catalogue or leaflet printing. Search engine optimization is becoming a popular term in the virtual world, building up thousands of brands across the globe. Today, South Africa is far behind other nations, and the corporate gifts and promotional industry in South Africa has to catch up with them.

The key to succeed in this highly competitive corporate gifts industry of South Africa, is investing valuable resources; monetary and labor in product specialization in order to offer the highly personalized products and services. This will yield dividends in the not-so-distant future.  The competition becomes tougher and far more challenging when many sellers have the same product and the customers want something innovative and exciting.

If you are looking for quality corporate gifts and promotional items, kindly get in touch with us. We are Giftwrap, a leading supplier of innovative corporate gifts and promotional items and gifts. Handing out these gifts will certainly boost the brand awareness of your organization. We are based in Pretoria, South Africa, providing a range of corporate promotional gifts such as writing instruments, corporate clothing, leather products, bonsai trees, customised hampers, to hi-tech products and more. Click here to find out the entire range of all products.

Giving corporate gifts, promotional items and vouchers is the best way to enhance organizational values. Your good rapport with colleagues, employees, business partners, suppliers and valued clients is an asset that fetches business.  With our products, you can articulate your appreciation to all of them. You can thank your employees for contributing their time and energy to the success of your organization. Such attitude towards people create harmonious atmosphere at workplace, and the relationships turn even stronger.


It's only fair to share...Share on LinkedIn
Tweet about this on Twitter
Share on Facebook