Today, it has become imperative for business entities to have a good reputation, which is achieved through proper and well-planned branding.
Corporate branding gives you an effective tool to get your brand in front of audiences with the help of promotional gifts and offerings. This stands at variance from the branding undertaken through other advertising, marketing and media where the target audience tends to forget the brand after seeing it once. Promotional gifts are retained and often used, promoting your brand, logo and the message over a period of time.
Corporate branding has become an essential and indispensable part of corporate world that is sometimes beyond the book value.
Giftwrap Trading is a one-stop corporate and promotional gift solution. We provide you with branding on over 5000 products. We believe stronger corporate branding empowers you to retain existing customers and attract potential client without much efforts. Of course, it takes years to create a brand. But once your brand finds its place, things turn easier.
Once you place an order, we then provide you with the artwork that positions your logo on the actual product, and this needs to be signed off before we go ahead with the actual branding. Our service consultants will also advise you on the best branding solution for the particular product and your logo or brand. We offer a variety of branding options that include pad printing, screen printing, digital printing, laser printing and more. Let’s look into some of the services in brief as to give you an overall idea of corporate branding through printing.
Pad printing: This printing is ideal for products made of plastic such as pens, rulers, coasters, clocks, keyrings etc. In this process, inked image is transferred from a photo-etched plate to a thick, soft silicone pad. The pad is then pressed against the object. One colour is done at a time, but registration between colours is so accurate it allows up to four-colour process printing, depending on the size of the print area. Post-curing is aided by the use of heating tunnels.
Screen Printing: This is exclusively for products like T-shirts, caps, shopping bags, sports bags, conference bags, bandanas and more. In the process, a screen is made up of a metal frame with fine gauze tightly stretched over it. The gauze is covered with a light-sensitive coating, into which the logo is burned. Ink is pushed through the screen by a squeegee and only transfers where the logo was burned
Digital Printing: This is suitable for any product where you can stick Vinyl or stickers; products like rulers, Frisbees, keyrings, pens etc. How does it work? Stickers are digitally printed in full-colour by computerized Vinyl Printers and then automatically cut to a variety of shapes liks square, rectangle, triangle, circle and oval, by computerized Vinyl Cutters. Domed Stickers are created by coating a Vinyl Sticker with Polyurethane to give a three-dimensional appearance.
Laser engraving: Products like metal pens, metal plates, metal clocks, aluminium and stainless steel water-bottles, leather folders, wooden boards, wooden pens etc. require laser engraving. An image is marked into the surface of either metal (by YAG laser) or organic items (by CO2 laser) by removing approx. 0.8 microns off the surface of the product. A computer system is used to drive the movements of the laser head whereby very precise and clean engravings are achieved at a high rate.
Embroidery: As far as clothing is concerned, this printing is an ideal choice. It is suitable for T-shirts, golf shirts, lounge shirts, blouses, caps, hats, conference bags, sports bags, aprons beanies, etc. It is the art of decorating fabric or other materials with designs stitched in strands of thread. Industrial embroidery machines are driven by computers that read digitized embroidery files created by special software. To find out more about branding options visit http://www.giftwrap.co.za/branding.php.
Just get in touch with us and let us create a brand strategy for your product and services.