the importance of advertising and branding in the choice of your corporate branding and promotional items

A number of people understand branding and advertising as an interchangeable thing. Most people see these tasks as the same. Of course both are stemmed from marketing. However, there is a difference between the two.  Advertising precedes branding; a product needs to be advertised in an effective way that helps establish the product as a brand that performs what it promises.

Branding is just like a relationship between two people taking months and years to build but takes a second to break. We at Giftwrap understand the sensitivity a brand holds in the minds of your target audience. It has always been hard to build a brand, and even harder to maintain it.

These days, it has become crucial for corporate organizations to keep the value of their brands amidst cut-throat competitions where ‘pull-others-down’ strategies are the norms. The way you brand your products through packaging, brand names, slogans, designs and other elements, determines the value of your brand. Branding gives you a valuable tool to get your brand in front of the audience. Corporate items and corporate clothing with your logo on them reinforce your brand in the minds of your consumers and clients.

We at Giftwrap are proud that we undertake branding activities for over 5000 corporate promotional products as a value added service across the African continent. A stronger brand maintains existing customers and draws in potential clients. We provide you with quality branding services that boost your brand. Our services include pad printing, screen printing, digital printing, laser engraving, embroidery and more. Let’s look at these services in a nutshell.

Pad printing: This service suits plastic products such as rulers, pens, clocks etc. Our skilled workers and technicians transfer inked images from a photo etched plate to a soft silicon pad, and then presses the pad against the target object.

Screen printing: This service is ideal for T-shirts, caps, shopping bags, sports bags, conference bags, bandanas and more. In the process, a metal frame screen is laden with fine gauze tightly stretched over it.  The gauze is sheltered with a light-sensitive coating, into which the logo is burned. Ink is pressed through the screen by a squeegee and only transfers where the logo was burned.

Digital Printing: This is best for any product where you can glue Vinyl or stickers; products like rulers, Frisbees, keyring’s, pens etc. Stickers are digitally printed in full-colour by computerized Vinyl Printers and then automatically cut to an assortment of shapes like square, rectangle, triangle, circle and oval, by computerized Vinyl Cutters.

Laser engraving: Laser engraving service is best for the products like metal pens, metal plates, metal clocks, aluminium and stainless steel water-bottles, leather folders, wooden boards, wooden pens etc. We use YAG and CO2 lasers for marking images into the surface of metal or organic items by eliminating 0.8 off the surface of a product. Then, we use our computerized system to to drive the movements of the laser head for achieving precise and clean engravings.

Embroidery: This is one of the most accepted printing for T-shirts, golf shirts, lounge shirts, blouses, caps, hats, conference bags, sports bags, aprons beanies, etc. It is the skill of embellishing fabric or other materials with designs stitched in the strands of thread. We have computerized industrial embroidery machines that read digitized embroidery files created by special software.

To know more about branding options visit Just get in touch with us and let us create an accepted brand for your product and services.

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