Get the most out of giving promotional gifts by using these 3 techniques

Whenever you are in the business of giving promotional gifts, you have to make sure that you are getting the most out of the gifts.

Corporate gifts can be pricey and when they are not given correctly they can actually have the opposite effect to what you are expecting. You need to get the most out of the promotional gifts that you are investing in, so it goes without saying that any advice given to help you make the most of your gifts is going to be worth listening to.

Make the most out of the promotional gifts you give
Make the most out of the promotional gifts you give

Luckily over many years of doing research, those working within the marketing industry have identified the 3 sure fire ways that you can use to get the most out the gifts that you plan to give, and a lot has to do with not only what you are giving but also the way that you are giving it.

It is a good idea to skip the overused branded pens and to rather go for the more memorable corporate items. While not everyone has the kind of budget that is going to be able to suit pricey purchases, you can make an impact by not giving predictable gifts.

The three ways you can be sure to get the most out of your corporate gifts

  1. Think big, and give yourself

Sometimes when giving promotional gifts you might be thinking on a grander scale and want to contribute to gifts that are going to be given to the entire company of staff. But this can be next to impossible when a company has a great amount of employees. So have you had a look around your own shop? You might have enough spare stock to tuning into gifts and then you can make the gifts personal by just paying a small amount to have your branding engraved onto it.

On the other hand, you might be a company that is unable to give products from stock simply because your company offers services instead of actual products. In this case, why not offer those important clients a free service instead of an actual promotional product? You have options, and some of those options can do wonders for your gifts, making them that little bit more special.

  1. Make sure that the gifts you are giving are useful

It might sound as if we are beating a repetitive drum with this particular tip, but this is one factor for successful gift giving that remains so important that it is worth mentioning every time. When you give a promotional gift that has an actual purpose then you are definitely going to find that they make an impact. Never give cheap, useless gifts that are going to get thrown away immediately after being received.  There are a few gifts that you cannot go wrong with, one being stationary and another being electronics.

  1. Actual gifts are better than food

It costs money to give promotional items, so make sure that you consider how these factors are going to have an impact on your marketing
It costs money to give promotional items, so make sure that you consider how these factors are going to have an impact on your marketing

Sure a gift here and there of chocolate or a bottle of wine is going to be well received and appreciated but the real value lies in giving your valuable clients something that is going to stay with them, rather than be consumed and forgotten.

Gifts have plenty of value and should not be left out of your marketing campaign. Be sure to only give the best quality gifts in order to get the most out of them. Contact GiftWrap to find out more about how the best promotional items to give.

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Promotional gifts for the desk

Promotional gifts are suitable for all sorts of occasions but have you considered the power of a promotional item for an office desk.

Sitting idly at their desks, wading through another work day, employees of any company could do with a little bit of distraction to keep their minds occupied. No one can be 100% focused throughout the day, and sometimes when a person’s mind wanders it is actually a great way for them to get back some of that productive energy that is bound to slump during the day. When that tiredness hits and their minds wander a bit, their eyes might be roving around their desks. They look at their desk plant, their pens and notebooks, their desk clocks, and all the while they are taking in the details of each item. Now imagine it was your branding on each one of those items on their desks.

Promotional gifts for the desk should be included in your marketing plans
Promotional gifts for the desk should be included in your marketing plans

Promotional gifts for the desk are a fantastic, constant reminder about your company and what it is that you do. Each time the person looks up from their work and looks directly at the promotional item on their table, they will be looking at your branding and your details. This is a powerful marketing technique and if you haven’t been investing in it then you have certainly been missing out. One of the greatest things about promotional gifts for the desk is that they are so much cheaper than other gifts to give away and they have longer staying power. You are unlikely to be giving out huge, pricey desk gifts simply because the office desk is only so big and can only accommodate so much.

The ideal corporate gifts for a desk

  1. Desk pad

Each year, thousands of calendar desk pads are printed and distributed. For the next year these pads are going to be on the desk and each day the person working at the desk is going to look down and see the branding of the company which gave the gift. Desk pads can be personalised and they can also be bought and branded in bulk.

  1. A pen and paper holder

Having a pen and piece of paper within reach is always incredibly handy. Almost every person working at a desk job is going to appreciate this gift as pens and paper are never turned away. A pen and paper holder is the ideal promotional gift as they can be elegantly and discreetly branded, allowing them to suit every desk.

Many industries still rely on the pen and paper
Many industries still rely on the pen and paper
  1. A frame and clock

No one wants to think of themselves as clock watchers but sometimes, especially when the mind is wandering off, looking at the clock might become a habit. Having a photo frame included with the clock is only going to make the promotional gift even more special as the person can include a photo of their loved ones within the frame.

If you haven’t considered giving promotional gifts that are ideally suited to the desk then it is about time that you start including them in your marketing campaign. GiftWrap has all of these gifts and more, you can really make an impression with these gifts.

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Corporate gifts and packaging

It is always exciting to receive a gift especially when you are not sure what the gift is. Packaging is a great way to keep the mystery of the gift alive and to get the person receiving the gift to keep on guessing for a little while. One of the biggest rules when it comes to making corporate gifts incredibly effective for marketing is to make sure that they are memorable. Once you have mastered the art of ensuring that the gifts you give are effective, you will have hit the jackpot for corporate gift giving.

Depending on how you package your corporate gifts, you can improve your marketing
Depending on how you package your corporate gifts, you can improve your marketing

The wrapping and packing of promotional gifts are a time consuming and challenging business. Many times the company’s staff will be left with the task of wrapping up the promotional items and it is important to get the job right even if it is not exactly the most exciting thing to have to do. Those who are doing the wrapping can sometimes feel just a little bit overwhelmed when they see all of the options that can be used to do the wrapping. But it is the effort that goes into the wrapping of the gifts that makes the gift all the more special. When a person can see the effort that has gone in as well as see that those doing the wrapping have taken the time to wrap the gifts in such a way that the gifts are personalised, they are going to be blown away.

Make it personal

There will always be those loyal supporters who have continuously supported a company to the point that the company is more than a business partner and is instead a friend. These people deserve to receive a special corporate gift that is designed to be more personal than those gifts which are given in bulk to the other clients.

The same goes for when you are giving the gift to your employees. As the boss of a company you know each and every one of your employees and you know their tastes. You can take things one step further by making sure that you give them a gift that has been wrapped in such a way that it suits them completely. Not only are they going to appreciate receiving such a personally wrapped gift but they are going to be surprised that the gift is so perfectly suited to them.

We are the preferred supplier of corporate gifts from JSE listed Companies to Small Businesses.

Promotional items packed properly can make an impression
Promotional items packed properly can make an impression

Basically, the benefits of corporate gifts do not stop at the giving of an interesting gift. You can take the whole process much further by focusing on the wrapping of the gift. Combining the wrapping and the gift inside, you will find that your promotional gifts are going to do exactly what is promised. They are going to build up your brand and help you to make your company memorable. Promotional items are there to assist you in building your brand and building up the trust that people have in your company.

Finding that ideal promotional gift shouldn’t ever be a struggle. GiftWrap has that extensive variety of corporate gifts that you have been looking for. Contact us today.

 

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Promotional items you should know how to use before giving

Companies that spend part of their budgets on promotional items enjoy a lot of success. But what happens when you give a gift that you have no idea how to use? And what’s worse is, what if you give that gift and then the customer asks you how to use it but you don’t know how to? You don’t need that type of embarrassment in your life and the last thing you need is for your customers to think that you don’t know what you are talking about. The giving of the promotional gift has as much power as the gift itself. You want your gift to make the bigger impact and in order to do this, you need to educate yourself about your gifts before you start. Giving corporate gifts is an art, and you can start perfecting your art by knowing what you are giving.

Here are a 2 promotional gifts that you should learn to use before giving:

The Boomerang

Boomerangs are interesting promotional items
Boomerangs are interesting promotional items

 

They already look rather odd, but if you have watched enough movies you are likely to have seen the boomerang being used. It flies smoothly through the air, does a turn and flies all the way back to your hand. But that is not always the case. You have to know how to use it in order for it to work correctly. So…

Step 1: Focus on the wind direction

Step 2: Grip one side

Step 3: Release it with a spin to the side of the wind (not directly into the wind, throw it at a 45-degree angle). The spin is very important, think of it almost as throwing a rugby ball. It will turn midair on its own. Remember not to throw the boomerang aggressively, it is a calm but firm toss.

Step 4: Watch it cut through the air and prepare to catch it before it hits you.

With the boomerang, practice makes perfect. Give it a few tries before you attempt to show a customer and be sure there is wind. If you are able to accomplish the throw and catch, your clients will be impressed.

The Compass

Figure out how the compass works before you give it as a gift. Teaching your clients how to use compass might just impress them
Figure out how the compass works before you give it as a gift. Teaching your clients how to use compass might just impress them

It might seem as if it is very easy to use a compass successfully, you might still see people walking around completely confused with a  compass balancing on their outstretched palm, not exactly understanding what they are looking for or which direction they are going. Luckily we don’t depend on compasses as much anymore, but having the knowledge of how to use a compass is still pretty valuable. So…

Step 1: Hold the compass in the palm of your outstretched hand. It needs to be held flat so that the needle can turn.

Step 2: Orientate yourself by determining which direction you are facing. First, turn the degree dial until the arrow lines up with the magnetic arrow so that both are facing north. Once this is done, unless you are already facing north, you should be able to determine the direction you are facing.

Step 3: Work out your degrees by checking the degree marker. You can find this by looking at where the travel arrow is pointing. Once you have your bearings you will be able to use a map to navigate.

Those who are going to be receiving your promotional items will receive a lasting impression if you are able to show them how the gift actually works. At Gift Wrap, you can find a number of interesting promotional gifts all at affordable prices.

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You should be giving a gift basket as a corporate gift

The gift basket (or hamper) is the gift that keeps on giving. And when you are giving promotional items and promotional gifts in competition with other companies, you really want your gift to be the one that makes the biggest impression. There are many times that you are going  to be thinking about what you should be giving as a promotional gift, and if a gift basket has not yet come to mind, you had better read further to find out exactly what you can gain from giving gift baskets as promotional gifts.

Gift baskets can consist of a number of different but related items. They make great corporate gifts.
Gift baskets can consist of a number of different but related items. They make great corporate gifts.

What is so unique about gift baskets is that you can create your own theme for them and add specific items to your basket. Most gift baskets are inexpensive when compared to how much will be included in the basket. The corporate gift basket is a great promotional item for your most loyal clients and your hard working staff. While they can be given all year round, they are more commonly given during the holidays and for birthdays.

A few benefits of giving gift baskets as corporate gifts

  1. You can set yourself apart from all competition

When you are giving a gift basket you are setting yourself apart from all of your nearest competitors. Not many people are going to take the trouble to select a gift basket and arrange for it to be delivered. By giving gift baskets you are showing your clients that you really appreciate their support and that you are able to offer them something that is really different. Ask yourself this, how many companies do you know that are spending money on their clients? The answer is probably not that many, so know that a gift basket is going to provide you with an immensely memorable selling point.

Just one of the many promotional gift sets from Gift Wrap.
Just one of the many promotional gift sets from Gift Wrap.
  1. You can give your employees a boost in morale

A happy, motivated team of employees is most certainly a huge benefit for your business. One of the ways that you can boost their moral is by giving them a gift basket. Businesses should not only be focused on giving gifts to their customers, they should also be focused on giving gifts to their employee’s. Your employees work very hard for you, so giving them a gift to say thank you for their hard work, is one of the best ways to make an impression on your employees while at the same time give them a morale boost. Show your employees that you really appreciate the hard work that they do for you by giving them a gift basket.

Gift sets are the gifts that keep on giving
Gift sets are the gifts that keep on giving
  1. Keep your customers interested

You already know that a gift that has been branded is more likely to stay in the minds of your customers. Imagine the power that a gift basket full of promotional items can do! When you take the time to give a basket, you are guaranteed to be making a big impression.

Gift Wrap has a wide selection of all sorts of interesting gifts that you can use to make a meaningful impact. You can contact us today to find out more about the gifts that you can give as well as find out more about the gift baskets/hampers we have available.

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Why you should be giving chocolate promotional items

“Chocolate makes everything better” – Zella Day

Chocolate are feel good promotional items
Chocolate are feel good promotional items

Chocolate is always appreciated. As promotional items, they are small bites of marketing genius while they are simple and affordable to give. Chocolate sweetens even the dullest day and when you are the company giving away chocolate as promotional gifts, you are going to be making a memorable impression on your market.

Why do people love chocolate?

It is not just the taste of this sweet treat that has people always looking forward to more, chocolate has a number of other characteristics that make it such a welcome gift. Aztec kings are thought to be among the first to have eaten chocolate and since it first touched a human pallet, chocolate has become something that not even the staunchest dieter can resist. Chocolate is one of the most popular treats and it is one of the few treats that is literally able to melt in your mouth.

Everybody likes to recieve a gift of chocolate and even if they don't eat it themselves they can always give it to someone who will
Everybody likes to recieve a gift of chocolate and even if they don’t eat it themselves they can always give it to someone who will

Some say that chocolate is the ultimate food, because of its composition. Chemically it is filled with opioids. Opioids are pain suppressors and give you a general feeling of wellness. It is certainly a feel-good food, and any promotional items that make your clients feel good are going to be a hit. Remember that when it comes to promotional gifts, the feeling that a person gets from receiving and using the gift, plays an important role when it comes to the conversions that you want to see.

The benefits of chocolate go beyond their marketing power, especially as they are able to play a positive role in the health of those who you give chocolate to. Here are just a few of the health benefits that come with eating chocolate (especially dark chocolate):

–        Chocolate is good for your skin

Throw away any stories you have heard about chocolate being the cause of bad skin conditions. Dark chocolate actually has the opposite effect on your skin and can prevent outbreaks from happening. Flavonoids can also protect the skin from the harmful UV sun rays.

–        Chocolate reduces the risk of having a stroke

According to Swedish studies, eating just 2 bars of chocolate a week can reduce your risk of having a stroke. The flavonoids in chocolate act as an antioxidant which can fight off strokes.

–        Chocolate makes the brain stronger

A study done by Johns Hopkins University has proven that dark chocolate can protect the cells within your brain and again plays a role in reducing your risk of having a stroke. The epicatechin in chocolate has also been found to reduce brain damage in mice after a stroke.

You can be creative with your chocolate gifts and have them branded
You can be creative with your chocolate gifts and have them branded

Why give chocolate as a gift?

Just because would suffice for most people but we want to give you a real answer, so why should you give chocolate as a promotional item? Most people like chocolate, so you won’t have to do a lot of research into your market before giving it, chocolate promotional items can be engraved with your company’s details and finally chocolates are exceptionally affordable so you can afford to give them away to lots of people.

Gift Wrap has a selection of promotional items for you to give. Contact us should you want to give chocolate as a gift to your clients and staff.

Other articles you might be interested in:

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The best executive promotional gifts to make a lasting impression

Not everyone who you will be giving gifts to are going to get the same gift. Those clients who are a little more supportive than the rest and who are considered to be the more executive types are going to receive gifts which are very impressive. Executive promotional gifts are a cut above the rest and should you have a board of executives working within your company, these gifts are great for saying thank you.

We often make  the mistake of thinking that we can only give promotional gifts to our clients but promotional items are not just reserved for the everyday shopper, they are also ideal for spoiling the executives within your company. The executive corporate gifts are those that are high quality and designed to be given specifically to either the most loyal clients, or the executive members of the staff. Whether they are the executives who are supporting your company, or the executives within your company, these people are always on the go and they are always going to welcome a promotional gift that is going to make their lives a whole lot easier. Here are the gifts that you should give to executives.

Executive promotional gifts come in all shapes and sizes
Executive promotional gifts come in all shapes and sizes
  • A charger

When someone lives a hectic lifestyle, they are always on their cell phones or typing away on their laptop. So what better gift to give to an executive then a special type of charger? One of the best types of chargers that you can give is the type that can be charged by the sun. A solar charger is affordable and incredibly useful. They have a USB output cable that will allow you to plug in your cell phone charger and your laptop cable. Allowing up to 8 hours of use, this is a fantastic promotional gift for executives.

  • A flat power bank

Power banks are useful and always a hit

Slim enough to fit into your wallet, this power bank  makes a wonderful executive promotional gift. Along with a cable this power bank is going to help your executive clients or members of your staff to charge their electronics when they are on the move. And the slim style of the device means that they can easily be stored away in your wallet or pocket.

  • A stylish USB laser pen

The executive is likely to hold many meetings and sometimes having a laser pointer can make the proceedings go a whole lot smoother. The USB pen is an incredibly popular gift, especially as it is a three in one gift. A pen, a USB drive and a laser pointer all in one. If you really want to make a lasting impression with promotional gifts, this is one of the best ones that you can give.

  • A digital photo frame key ring

With the ability to store up to 50 photos, the digital photo frame key ring allows you to load the photographs you would like to see onto your key ring and then hang your car keys onto it. It is a special gift to give and it is a wonderful option if you are looking for a special promotional gift.

Your executives deserve promotional gifts that are extra special. You can find all of these gifts at Gift Wrap, shop with us!

 

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Why you should give pens as corporate gifts

There are a thousand thoughts lying within a man that he does not know till he takes up a pen to write.

– William Makepeace Thackeray

Pens make great corporate gifts
Pens make great corporate gifts

It might seem like the simplest gift to give and it is certainly one of the cheapest gifts to give, so it is no surprise that giving a pen as a corporate gift is as popular as ever. Even though the world has gone digital, the use of a pen is as important as ever. We still reach for a pen for many reasons and for most people working in an office setting, not having a pen on their desk is almost unthinkable. So if you are looking to give your brand a boost then you should consider having a look at giving branded pens as promotional gifts.

Everyone uses a pen, and since a corporate gift needs to be convenient, useful and long lasting, the pen kind of ticks all of the boxes. Depending on how often you use your pen, the pen can have quite a long lifespan. Since most people these days are using computers, the pen has a much longer lifespan and this means that your pen corporate gift is going to be much longer lasting than it would have been a couple of years ago.

Although the pen has been around for years it is still a popular corporate gift
Although the pen has been around for years it is still a popular corporate gift

Many people are going to see the branded pen gift. Office workers will usually leave a pen on their desks and all of those who walk past the desk are going to see the pen. If the design placed on the pen is really beautiful then it is going to be picked up and admired, spreading your brand even further. It is also important to make sure that your pen is well designed as it is unlikely that your pen is going to be the only corporate gift pen on the person’s desk. Make sure that the design on your pen is really eye catching and beautiful. This is part of what is going to make the gift so memorable.

The best gift is the one that keeps on giving and this means only giving corporate gifts that both have a use and can actually be used. How many times have you received a pen as a gift, or bought a pen, and found that it is not working or that it is blotchy? Giving an inferior gift can reflect badly on your business and on your brand. Buying the pen from the right company can help you to make sure that you receive a pen that is going to write smoothly and become something that the receiver cannot do without.

The right pen is a mighty tool, both in the office and in the home. Make sure that the pens that you give are great quality and well branded. If you are looking for pens that you can brand and that you can buy in bulk, then Gift Wrap can assist you. With our variety of all sorts of corporate gifts, you will be able to give the best pens to your clients amongst our collection.

 

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The 5 factors that make promotional items awesome

So you are stuck with ideas for promotional items? When it comes to choosing the right branded promotional items to give to clients it can sometimes become problematic, especially if you have never had to make such a decision before. Taking some time to think about the promotional gift you want to give to your loyal clients can make a difference between a successful campaign and an unsuccessful one. Promotional items are always going to be a great option for those who want to make an impact on their business. But some promotional gifts are able to make more of a meaningful impression than others because they have a few meaningful factors that make them stand out. Memorable gifts are usually going to be those that are kept for a long time. The longer a gift is kept the longer it has an influence. So having some background information about what makes a promotional item great can benefit your company.

It costs money to give promotional items, so make sure that you consider how these factors are going to have an impact on your marketing before you buy gifts
It costs money to give promotional items, so make sure that you consider how these factors are going to have an impact on your marketing before you buy gifts

Without further ado, here are the 5 factors that make certain promotional items awesome!

  1. They are absolutely unique

Anything that is designed to be memorable is going to be unique. Like most things in life, it has to be different in order to stand out. The more unique the gift is the more effective the branding is going to be. If you want your promotional item to stand out among the hundreds of other promotional gifts that a person might receive, then you have to make sure that the promotional item is unique. Now is the perfect time to think out of the box and be creative.

  1. Make sure to place your branding

If you don’t have branded corporate gifts then you have certainly wasted your time and your money. The one thing that is going to link the gift to your company after you have given it is the branding that you have placed on it. Each time a person sees your branding they are going to remember who you are and this might encourage them to support you.

Even if you are giving something as simple as a post-it note, make sure your branding is on it
Even if you are giving something as simple as a post it note, make sure your branding is on it
  1. Don’t give a cheap looking gift

You want your customers to want to proudly use the gift. Why? Because when people are proud to use the product no matter where they are, more people are going to be seeing the product and the branding. If your product looks tacky or cheaply made, then those who receive it are unlikely to use it outside of the comforts of their homes. Tacky or cheap gifts are not likely to be creative so you are going to have to be unique to make that impact.

  1. Pick something that is going to be long lasting

Research has proven that those gifts that last long are more successful than those gifts that last a few weeks and are then thrown away. Perishable gifts are a great choice when you want to make an instant impact, but should you want to make a lasting impression, give a long lasting gift.

  1. Give an interactive gift

Imagine a corporate gift that you can build yourself. Sometimes, when those who receive a gift have to assemble it themselves or have to do something to it, such as opening and drinking that wine, the gift can make a bigger impact.

And there you have it! These 5 factors should be kept in mind the next time you are thinking about giving promotional items. At GiftWrap, we have a number of promotional items that you can use to give your company a promotional advantage.

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Combining the power of corporate gifts and social media

What is a company without social media? Most companies have an online presence that works as part of their marketing strategy. A social media presence is one effective and affordable way to boost the image of a company, but what if you combined the power of social media with the power of corporate gifts?

Social media and corporate gifts can work together to boost your brand
Social media and corporate gifts can work together to boost your brand

Corporate gifts hold a lot of power and they are designed to be an effective long lasting marketing tool that will assist you in getting your company name out there. Putting plenty of time and effort into choosing, branding and distributing your corporate gifts can benefit you as much as your social media is likely to benefit you, should you be using it properly. Much like social media, your return on investment when it comes to your corporate products is very important. It will reflect the success of your campaign and it will also reflect the amount of further income you can expect to receive from the successful campaign.

Corporate gifts last long. This is because people are less inclined to dispose of them, especially if the gift is useful. You can use the long lifespan of the products to give your social media a boost if you do it the right way. At the end of the day, your social media and your corporate gifts are working towards the same goal, bringing you more income and making your business a success. Here are three ways that you can combine your corporate gifts and your social media to make a bigger impact on your profit.

Start a hashtag campaign

People are using hashtags on social media to popularise trends, ideas and topics. Hashtags are most commonly used on Instagram, Facebook and Twitter and users place a word after the hashtag as a way for other users with similar thoughts and trends in mind, to find them. But the hashtag is also a great way to see how people are interacting with your brand and following what you have to say.

You can promote a hashtag that is related to your company by printing it onto the promotional gifts that you are giving away and then by encouraging people to repeat the hashtag on social media. This will boost the attention that you company will get while the promotional gift will also grow in popularity.

Hashtag campaigns and corporate gifts work equally well together
Hashtag campaigns and corporate gifts work equally well together

Promote your sales staff on social media

If you place photographs of your staff on your social media and promote those who are doing your sales, you might just find that people are more willing to engage with your company and accept your promotional gifts. By promoting your staff and then creating personalised corporate products exclusively for those special clients, you might find your brand enjoying more attention. People like to know who is offering them a product.

Place a QR code on your promotional products

QR codes are very flexible and they can be printed on almost any type of material. These codes can be read when they are scanned with a special smartphone app. You can easily have these codes printed on your promotional products and thus merge your social media and your corporate gifts.

Your social media holds a lot of power and when you decide to merge your social media and your corporate gifts, more people will have the opportunity to engage with your brand. At GiftWrap, we have a wide variety of corporate gifts for you to choose from, all at affordable prices.

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