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Going to an expo with your business? Don’t forget the promotional items!

If you own a company and you haven’t been attending expos, you are certainly missing out. Offering great exposure and a place to share your promotional items, expos are big marketing events that you cannot afford to miss.

Bring promotional items along with you when you are going to be attending an expo
Bring promotional items along with you when you are going to be attending an expo

Isn’t business such an interesting part of life? Every industry is constantly growing and enjoying new ways to showcase what it is that they do. One of the most popular ways that businesses are making a name for themselves and showing the world what it is that they do is by attending expos that are relevant to their industry. Expos are cropping up all over the country, in every city, and they are not only a way for industry members to get to know one another, they are also a great place for businesses to reach out to the public. But in order to make the most of the expo that you are attending, you need to make sure that you are properly prepared. Here are the things that you cannot leave behind when you are going to an expo.

  1. Bring the right signage

When you are at an expo you are going to be showcasing your company right alongside some of your biggest competitors. So you are going to have to make that big first impression. The first way that you are going to stand out from the others is to make sure that you have the right signage to attract people. Make sure that you have posters and banners that can be seen from all around. This will draw people to you.

  1. Do the presentation right

Having a display means that you are going to have a type of presentation set up that will tell people about your business. You need to make sure that you have the right presentation media set up. Make sure that you set up a presentation using the right media, to keep people enticed and interested.

Even the smallest gifts can be promotional gifts
Even the smallest gifts can be promotional gifts
  1. Use those promotional items

Promotional items are fantastic to give away and when passing them around at an expo, you are going to be making a very big first impression. You are also going to be giving a person a small part of your company that they are going to be carrying around with them for the rest of the time that they are at the expo.

  1. Don’t forget the business cards

Business cards are never going to go out of fashion. Keep a stack of them close by and hand them out along with brochures and gifts. This is the best way to make that memorable first impression.

  1. Keep yourself refreshed

Standing all day, engaging with people, is going to drain your energy pretty fast. Be sure to stay hydrated and to have some snacks nearby. This will help you to keep up your energy and give that great first impression.

Promotional gifts come in all styles, and smaller items are easy to give away at expos
Promotional gifts come in all styles, and smaller items are easy to give away at expos

When you are going to be attending an expo, get into contact with GiftWrap to buy all of your quality corporate gifts at the most affordable prices.


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Combining the power of corporate gifts and social media

What is a company without social media? Most companies have an online presence that works as part of their marketing strategy. A social media presence is one effective and affordable way to boost the image of a company, but what if you combined the power of social media with the power of corporate gifts?

Social media and corporate gifts can work together to boost your brand
Social media and corporate gifts can work together to boost your brand

Corporate gifts hold a lot of power and they are designed to be an effective long lasting marketing tool that will assist you in getting your company name out there. Putting plenty of time and effort into choosing, branding and distributing your corporate gifts can benefit you as much as your social media is likely to benefit you, should you be using it properly. Much like social media, your return on investment when it comes to your corporate products is very important. It will reflect the success of your campaign and it will also reflect the amount of further income you can expect to receive from the successful campaign.

Corporate gifts last long. This is because people are less inclined to dispose of them, especially if the gift is useful. You can use the long lifespan of the products to give your social media a boost if you do it the right way. At the end of the day, your social media and your corporate gifts are working towards the same goal, bringing you more income and making your business a success. Here are three ways that you can combine your corporate gifts and your social media to make a bigger impact on your profit.

Start a hashtag campaign

People are using hashtags on social media to popularise trends, ideas and topics. Hashtags are most commonly used on Instagram, Facebook and Twitter and users place a word after the hashtag as a way for other users with similar thoughts and trends in mind, to find them. But the hashtag is also a great way to see how people are interacting with your brand and following what you have to say.

You can promote a hashtag that is related to your company by printing it onto the promotional gifts that you are giving away and then by encouraging people to repeat the hashtag on social media. This will boost the attention that you company will get while the promotional gift will also grow in popularity.

Hashtag campaigns and corporate gifts work equally well together
Hashtag campaigns and corporate gifts work equally well together

Promote your sales staff on social media

If you place photographs of your staff on your social media and promote those who are doing your sales, you might just find that people are more willing to engage with your company and accept your promotional gifts. By promoting your staff and then creating personalised corporate products exclusively for those special clients, you might find your brand enjoying more attention. People like to know who is offering them a product.

Place a QR code on your promotional products

QR codes are very flexible and they can be printed on almost any type of material. These codes can be read when they are scanned with a special smartphone app. You can easily have these codes printed on your promotional products and thus merge your social media and your corporate gifts.

Your social media holds a lot of power and when you decide to merge your social media and your corporate gifts, more people will have the opportunity to engage with your brand. At GiftWrap, we have a wide variety of corporate gifts for you to choose from, all at affordable prices.

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Promotional Products and the History Thereof

Being in the industry of Promotional Products means that we are constantly surrounded by all kinds of promotional products with different shapes and sizes; whether we are using them, selling them or even just talking about them, we love promotional products and what they represent, but not everyone knows the facts about their history or when and where they originated…

Promotional Products have been around for centuries and they are integral to countless companies worldwide. Let us give you a brief insight to when and why the first promotional product was produced:

If you could guess what the first promotional product was, you would probably choose a pen, but you would be wrong; it was not a pen, nor was it a key ring or a cap, it was a commemorative button. Yes, a button! President George Washington was solely responsible for the production of the first promotional product when the newly reformed United States of America elected him to be President in 1789. They produced countless commemorative buttons to celebrate this historic occasion.

George Washington played a role in the history of promotional products.
George Washington played a role in the history of promotional products.

The promotional product craze did not start until about a century later in 1886 when a newspaper man in Ohio had the brainwave of using his printers to print advertising messages for a local shoe store onto bags. He told the shoe store owner that if they placed every purchase of shoes in these bags and if the bags are reused – to carry school books for instance – the shoe store would be advertised wherever the bags go, making them instantaneous promotional products.

This idea became so popular that promotional product companies popped up everywhere and in 1904, twelve representatives of these companies began the Promotional Product Association International trade association and it still exists today. This is essentially how the promotional product industry started up, but it took half a century for corporate marketing to start using promotional products in Britain, which practically jumpstarted the industry in the late 1950’s.

Vintage promotional products
Vintage promotional products

That is only the industry as we know it today; there’s evidence of certain forms of promotional symbols or brands that existed long before 1789… The Babylonian Kings stamped the bricks they used in their buildings with symbols and brands around 300BC as a way to show who constructed them.

The Roman Emperor, Constantine the Great, also stamped jewelry and coins with Christian symbols which promoted the new, united, Christian State in 312AD. The Romans had to use some forms of promotional items to ensure that the message of the new faith, reverting away from paganism, would spread through the masses.

Jumping forward again, the use of business cards dates back to the 1600’s and even bookmarks with advertisements were given away in the 1800’s. Then there was also a beer brewery in the mid-1900’s who supplied his travelling salesmen with pocket knives and corkscrews which he had branded to promote his beer among tavern owners. This was evidently effective as this exact same brewery, Anheuser-Busch, is now a global producer of leading brands like Beck’s and Budweiser.

Now that you know a little bit more about the history of promotional products, do you see why they are integral to the promotion of companies worldwide? They have been around for so many centuries and you can be sure that they will only become more popular in the centuries to come.

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Promotional gifts for Valentine’s Day

Valentine’s Day is around the corner once again and it is giving all types of businesses the opportunity to give promotional gifts. Chocolate is definitely a favourite gift to give on Valentine’s Day and a business that treats its customers to a delicious gift of chocolate is sure to make a memorable impression. But it is not the only gift with the power to make an impression.

Valentine's Day is on Sunday and it is the perfect time to give promotional gifts
Valentine’s Day is on Sunday and it is the perfect time to give promotional gifts

Valentine’s Day is steeped in history and in tradition, but these days it is known as the day of love and many people use this day to spoil their partners. For businesses, it is a great day to give away a few promotional items.

A few of the best promotional gifts to give on Valentine’s Day:

Dipped fortune cookies

Cute fortune cookies are always interesting. People love to receive them and although the messages within the cookies are not to be taken too seriously they do make an interesting talking point. Giant decorated fortune cookies make wonderful Valentine’s Day corporate gifts. The container in which they are held can be branded with company details and contact information. When people are happily munching on this sweet treat they are going to be thinking about your company.

A bowl of truffles

Are you thinking of giving chocolates on Valentine’s Day? For many people chocolate is their go-to gift. As a company, you can really spoil your most supportive clients by giving a bowl of truffles. Such a lovely gift is really designed to make an impression and with a whole lot of truffles within the bowl, you are going to be thought of with every bite.

Colourful candles

Candles and romance simply go together and giving a few candles away as promotional gifts for the most romantic day of the year is quite probably going to make a wonderful impression. Candles are not just for Valentine’s Day they are also for every other day of the year. This means they will be seen and used throughout the year and your company is going to be thought of every time that wick is lit. Candles are soothing and they truly create a wonderful ambiance.

Red candles can make a great gift
Red candles can make a great gift

The conventional chocolate

A heart shaped chocolate that is wrapped up in a red paper is enough to remind anyone of the love that is celebrated on this day. Your gestures towards your clients don’t have to be grand, even the smallest gift is going to be appreciated. A small chocolate to nibble on while they are walking through the shops, or while they are stuck in traffic, is a great way to promote your brand.

Chocolates are conventional Valentine's gifts
Chocolates are conventional Valentine’s gifts

A red notebook

Not everything given as a Valentine’s Day gift needs to be heart shaped or designed to create a mood. Rather a colour relating to Valentine’s Day is good enough to remind people of the day and with a highly useful red notebook, you might find that the gift is a hit.

At Gift Wrap, we have numerous promotional gifts and gift ideas for you to use this Valentine’s Day. Contact us and visit our website to find out more.

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The importance of promotional items for any business

If you have found your way to our website then you have probably already heard about the importance of promotional items in your business. Promotional items hold a lot of power and when you are looking to build your brand or to enhance it more than just a little bit. Big businesses, small businesses, medium businesses, even start-ups! Every business can harness the power of using promotional items and this is why every business should.

Promotional items are important for all companies.
Promotional items are important for all companies.

We live in a world where there is an overabundance of choice. In the shops you are likely to see numerous brands of coffee, countless cereals and when you are driving on the road you are going to pass countless car brands. There is no longer just one shop selling just one product and within your industry, you are likely to be facing many competitors who are selling the same things to the same market. Standing apart from the rest and standing out in a way that captures interest and attention is the only way that you are going to survive.

Promotional items allow you to be different, they allow you to be unique in a world where everyone and every business is the same. Promotional items are used by those who have a clever approach to business and who are serious about making their company become a stand out success. The success of a company using promotional items is quite astounding as research a few years back showed. Researchers have shown that 52% of people who receive a promotional product will think positively about the company and of those who receive a promotional product 50% use the product on a daily basis.

Don't underestimate the power of a well thought out promotional gift.
Don’t underestimate the power of a well thought out promotional gift.

What do these statistics tell us?

Promotional products that are seen often or used often are going to become a constant reminder about the company which has given the promotional item. The more a person is reminded of a product and a company, the more likely they are to buy the item from the company. There are few marketing strategies that can claim to have as much swaying power as a promotional item.

With an increase of brand recognition, a small budget required to purchase the promotional items en mass and the gifts being helpful to the person receiving them, promotional items are definitely the way to go. A branded promotional item is going to become the best business card you will ever own.

Now is the time to introduce corporate gifts to your marketing

It is always a good time to add promotional gifts to your marketing strategy, and when you are suddenly facing more competition than before, adding promotional gifts can only make your company unique. One bit of advice before you go out and buy promotional products is to think about how the item is going to be relevant to your business. An item that is relevant is going to make a bigger impact.

After reading this, I hope you are considering how to bring in promotional gifts. They are affordable and with so many options you can really be creative. Dare to stand out in your industry, and claim your place among your market.

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Using promotional items at festivals

Each year festivals throughout South Africa play host to thousands of excited festival goers. The electric atmosphere of the various festivals that are held throughout the country is enough to give those who attend some serious, positive vibes and memories that will last for many years to come. For a company that is serious about marketing, festivals provide the perfect setting in which to boost their brands and to distribute promotional items while they are doing so.

Festivals such as Afrika Burn could be great places to give away promotional items.
Festivals such as Afrika Burn could be great places to give away promotional items.

Imagine having 10 000 people walking past your stall, and for everyone that passes by you give them a promotional item. Such a huge recognition of your brand is going to boost your company in the most amazing ways, so long as you are smart about the way in which you do your marketing. Not all promotional gifts are going to suit the occasion and if you give a gift that does not suit the occasion or promote your company, chances are you are not going to be making that huge impact that you are hoping to make. From OppiKoppie outside Northam to Afrika Burn in the Karoo and Innibos in Nelspruit, you could tour the country with your promotional gifts and really spread your brand. Here are a few of the promotional items that you can give when you are thinking about this unique and interesting way to boost your brand.

  1. Sunglasses

In the Karoo desert, Afrika Burn turns a normally arid landscape into an artist’s fantasy world. Afrika Burn is an electric festival that is full of some of the nation’s most interesting people; people who build monuments to art, who dance with fire, who share their immense artistic talent. But it is still a festival that is happening in the desert where the sun is beating down and sunglasses are possibly going to be much appreciated. If you are planning on attending those festivals that happen outdoors then you should consider giving branded sunglasses to protect festival-goers from the bright African sun.

Sunglasses make great gifts.
Sunglasses make great gifts.
  1. Sweat Bands

A little while ago we wrote an article about the Color Run. Last year’s Color Run gift pack included a branded sweat band which runners could wear on the day. This is a great idea if your festival is a running festival, such as the Color Run, or even if it is a music festival where people will be standing outdoors in the heat, a sweat band with your corporate branding is going to make an impact.

  1. Water bottle

Water bottles as promotional gifts at races or music festivals are a hit.
Water bottles as promotional gifts at races or music festivals are a hit.

The last item on the list of great things to give to those at a festival is a water bottle to help keep people hydrated. At a festival such as OppiKoppi people are outdoors all day and in the heat, they could really do with a water bottle. The water bottle is also likely to become a memento of their time spent at the festival. People love to hold onto things like this and keep them for a long time which is a plus for your promotional gifts.

Looking for the right promotional items to give away at a festival? Look no further than Gift Wrap. With our huge selection, we will have the ideal promotional items for you.

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Best corporate gifts to give to students

Diaries, calendars, writing instruments and notebooks, you are going to have plenty of options when you are looking to give corporate gifts to students. Students are mostly living on a budget and they are going to appreciate getting some free stuff to assist them through their time studying. Not having to pay out money towards stationary or notebooks, because you have given them the right corporate gift, is going to make a massive impression on the student receiving the gift.

Corporate gifts for students require the same manner of thinking in order for the gift to be a success. The gift still has to be relevant to your company and it still needs to be thought out as it needs to make that impression that will not only bring attention to your company but that will encourage them to support you.

Corporate gifts for students can make a big impact
Corporate gifts for students can make a big impact

Corporate gifts ideas for students


Most students are going to love music and what is better for a music lover than receiving a set of headphones as a gift? Living in dorm rooms or living at home, students are probably not going to be able to listen to their favourite music at a high volume. But they are still going to want to enjoy their escape from reality, something they will achieve when they put on their headphones and crank up their tunes. Headphones are great promotional items because they allow the company giving the gift to place their details onto the headphones.

A diary

Not all schools and colleges give students a diary and not all students will like the diary they get should they receive one from their school. This leaves an opening for you to give a diary, or a personal organiser, as a corporate gift. A gift such as this will give students the opportunity to get organised with their studying schedule and to ensure that they know when they will need to be attending their classes or submit work.

A diary, and stationary, are always going to be a hit.
A diary, and stationary, are always going to be a hit.

Pens and pencils

As a student I had many pens and pencils, a lot of them were promotional gifts. A student is always going to need stationary to get through their studies. From taking notes in their classes to completing their assignments, a pen or a pencil is always going to go down well with a student. When giving pens and pencils as corporate gifts you are going to be saving the student money, and this is going to make a big impact.

A memory stick

Students these days do a lot of their work online, or at least on a computer, especially if they are university students. Being able to save work to a memory stick and take it to class, or to be able to share notes using a memory stick is going to make their lives a whole lot easier. Memory sticks make great corporate gifts and they are fantastic to give to students.

Don’t think that students are not going to become your customers. They moment they start working and spending, that promotional gift they received, the one that made life so much easier, will remind them of your company. At Gift Wrap, we have all of these gifts, and a whole lot more.

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Promotional gifts to give to the electronic wiz

Electronic gadgets make awesome promotional gifts. These are some of the best promotional gifts you can give to your clients to boost your brand.

We are part of the electronic age. We love getting gadgets, and no gadget is better than a free gadget, in the form of a promotional gift. Electronic devices are going to make a lasting impression on the person they are given to, and with your company logo on the gift, that impression is going to last a lifetime. Electronic might sound like an expensive word but in reality, you can afford to buy a number of electronic gadgets to give away as promotional gifts to those clients and supporters who have helped you the most.

Want to boost your brand? Use electronic gifts.
Want to boost your brand? Use electronic gifts.

If you are a company already working within a technology driven industry such as web design, or IT, giving away an electronic gadget makes sense. You already know that your clientele is going to appreciate the gift and they will recognise its usefulness. Keep in mind that the relevance of a corporate gift is one of the factors that can make the gift a success.

Here are just a few of the best promotional gifts to give to an electronic wiz

  • USB coffee warmer

Those working in an office thrive on their coffee. But when we are always on the move sometimes the coffee gets forgotten and then gets cold. Having to get up again just to reheat the coffee is a mission and a waste of time. It can even break the concentration that you are trying to hold onto. This makes the USB coffee warmer such a great promotional gift. You plug it into your computer and place your coffee cup onto it allowing it to keep your coffee warm while you are working.

  • A USB charger

This charger is quite versatile and can be used to keep your phone charged during those times when you are far away from your usual charger. The USB charger is not just for your phone, it can be used for other purposes as well. These are relatively cheap and can be bought in great quantities. These are wonderful products to give away and those who receive them will appreciate this promotional gift.

  • Mp3 Players

If you travel a lot or if you are someone who enjoys exercising, having an Mp3 player is a nice gadget to have. They are small and convenient, and the range of colours that they come in make them, even more, appealing. Mp3 players can be easily branded with a company’s logo and details, making them the ideal corporate gift to give.

  • Headphones

Used when at the gym, at home or at work, headphones are always nice to have. Giving comfortable headphones is a nice gesture towards your clients in the IT industry as many of them will spend a lot of time each day with their headphones on. Headphones range in price and can be quite expensive, the more pricey headphones can be given to your more loyal clients.

Headphones make great promotional gifts
Headphones make great promotional gifts

Electronic gadgets for the electronic wiz are fantastic gifts, those who receive them are going to remember your company. Looking for affordable electronic gifts to give as promotional gifts? Gift Wrap has a wide variety of electronic promotional gifts for you to buy.

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Promotional gifts to give to a wine lover

The wine connoisseur will always appreciate a little something special added to their collection which will make their wine drinking experience an absolutely pleasurable one. For the wine lover, that unique corkscrew is more than a useful gift, it is a talking point for those evenings when they have guests around their homes to enjoy a bottle of their finest. Giving promotional items that appeal to the wine aficionado is one gift that will be memorable and most welcome.

Wine lovers will appreciate these promotional gifts
Wine lovers will appreciate these gifts

Your promotional items are supposed to be relevant and useful, and it is for this reason that giving a gift that appeals to those who enjoy their wine is going to be well received. These promotional gifts are particularly suitable for liquor store owners, liquor sales reps and as personal gifts to those clients who you know love their wine. Here are a few promotional items that are ideal to give to those who have an appreciation of wine.

  1. A USB stick with a difference

While your target group might be wine fans, they are also probably hard working people who enjoy having simple technology that will allow them to simplify their lives. You might have already heard of the usefulness and popularity of giving a USB stick and now you can combine the symbolic image of wine (a cork) with the useful gift of a USB stick. One of the truly most unique corporate gifts on the market these days for wine fans is the USB stick which has been placed into a cork. It looks great, it is unique, and it fits in well with the theme of wine.

The cork decorated USB stick is a wonderful promotional item to give
The cork decorated USB stick is a wonderful promotional item to give
  1. A wine decanter

A wine decanter is a must have for every household which enjoys having a drink every now and then. The decanter can be used to serve the wine, adding a touch of elegance and class to the wine drinking experience while also allowing the wine to be mixed with other liquids, allowing for the creation of a unique mixture or it can be used to remove any undesirable liquids or sediments that are within the wine. With a company logo and other details placed on a decanter, you can transform this popular serving apparatus into a wonderful promotional item.

  1. A cheese and wine picnic backpack

Equipped with knives, spoons, forks, napkins, wine glasses and cheese plates, this black picnic backpack can be taken with you when you are planning a picnic with a difference. This backpack is easy to carry and you can stock them with your favourite wine and cheese, escape to a quiet place in nature to enjoy your favourite wine and cheese. As a company, you can transform these into promotional gifts by placing your logo onto the pack.

  1. A bar set along with a wine bottle

A unique gift like this is ideal as it comes along with a tasty bottle of wine that your clients can easily enjoy, and easily open, using the bar set. This gift is something that a wine lover can keep for many years.

  1. A bottle stopper

Bottle stoppers are useful promotional gifts
Bottle stoppers are useful promotional items

Not every bottle of wine is going to be finished with one sitting. Sometimes you might just want a glass and then find that you have no way to cork the bottle until you next want to have a drink. This is exactly why the bottle stopper is such a wonderful promotional gift to give as it is incredibly useful and can be used again and again.

Looking for the perfect gift for those who have a love for wine? With Gift Wrap’s exceptional collection of promotional items, you will find those promotional items ideal for your wine drinking clients.

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5 promotional gifts to give during the festive season

It is quite something when you think that the festive season is once again upon us. The year has passed by in a blur and we are again approaching the season of giving. Have you thought about what your company is going to be giving this year?

The festive season is one of the best times to give away promotional gifts
The festive season is one of the best times to give away promotional gifts

To give you a head start in finding the perfect holiday promotional gifts, we have compiled a quick list that will simplify your holiday shopping experience and still allow you to make an impact with your gifts.

  • Chocolates and sweets in a beautiful box

Using chocolates as promotional items will provide you with endless opportunities to promote your brand. Giving away sweets and chocolates in a special little box with your branding on it will be a memorable gift to give and people are simply going to love this simple but highly effective gesture. If you are not keen on giving away chocolate, you can always give away biscuits, fudge, truffles, brownies or savoury goodies such as peanuts, biltong or pretzels.

This option will really allow you to customise your gift and make it something special. If you give your gift away in a special box you can be sure that the box is going to be kept by those receiving the gift.

The gift of chocolate is always welcome and chocolate boxes can double as promotional items
The gift of chocolate is always welcome and chocolate boxes can double as promotional items
  • Miniature tools and torches personalised with your branding

Keeping tools in a handbag, cubby hole or attached to your belt is something that many people will not do without. Miniature tools are great gifts to give away at this time of the year, when they are branded with your logo and company details you will enjoy plenty of success with giving your company branding a big boost. Small flashlights are equally fantastic gifts, especially as load shedding is always a possibility in our country.

  • Easy to manage cooler bags

These are ideally given at this time of the year when people are going to be preparing their Christmas meals in the heat and will need a cool place to keep the food should they be preparing food in one place and taking it to another. Cooler bags are generally just a great gift to give because they are always handy. Hiking trips, road journeys or even just defrosting a deep freeze at home, people can always use a cooler bag. And as South Africa is currently experiencing strange weather patterns that are leaving various regions of the country sweltering in the intense heat, a cooler bag to keep the ice cream cool is just the thing people would love to receive as promotional gifts.

Cooler bags are relatively cheap and they can be easily branded just in time for the holidays.

  • Board games, card games and puzzles

Most people take their annual leave at this time of the year when companies start closing up shop for the year. To keep busy but to still relax during their off time, many people turn to games. Socialising with family members will also oftentimes be a great opportunity to bring everyone together and play cards. You can personalise the game in numerous ways such as by printing your logo on the box or on the actual game. Each time they play your game your branding is going to be seen by everyone.

Board games such as Dungeons and Dragons can bring the whole family together during the
Board games such as Dungeons and Dragons can bring the whole family together during the holidays
  • Branded water bottles

Branded bottles for travelling, along with branded coffee mugs, are a really great way to get your brand moving. Travelling mugs are always welcomed by those who are heading off on various travels and want a convenient way to carry their drinks.

This is the time of year to start organising those promotional gifts you will be giving away this year. For these items and more you can find them in our easy to use online shop.

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